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IL Capabilities

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Amber Bahlke

on 16 August 2011

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Transcript of IL Capabilities

What Drives You? Data Insights
Gathers and interprets enterprise-wide behavioral data, and blends descriptive intelligence to develop critical stakeholder insights and speed decision making
IT Solutions
Works with client-partners to assess current practices, identify existing database structures, aggregate and analyze information and develop applications to deliver practical solutions
Creative Innovation
Translates insight into action, and develops contact strategies to integrate targeted messaging across tactics and channels
Takes a panoramic view of brand and market potential to develop a fully integrated, data-informed strategy, ensuring every deliverable brings meaningful, measurable results Identify separate sources for customer information marketing programs

Integrate all data repositories across the organization into a central consumer database
Differentiate customers into various segments, groups or other subsets to maximize relevance while maintaining the highest return on marketing investment (ROMI)
Execute customized, individually
relevant multi-channel marketing programs
Measure the results against key
performance indicators and rapidly react
How can we help drive you?
Full transcript