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Social Media Policy

How & Why to develop a Social Media Policy
by

Mark Faul

on 22 April 2010

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Transcript of Social Media Policy

Double click anywhere & add an idea Social Media

Policy
and
Guidelines Why have a policy? Defines rules & Sets expectations

People will do it anyways!
Easier to track online abuse of rules
Greater accountability online

Enourages innovation
Promotes collaboration
Idea sharing
Keep it Simple Be credible
Be consistent
Be responsive
Be integrated
Be a civil servant Be Professional Policy Considerations "ownership" VS participation
roles & responsibilities
moderation, monitoring
cultivating engagement
copyright
accessibility
bilingualism
enforcement of policy Other policies? City Policies

City of Ottawa Employee Code of Conduct
Records Management Policy
Responsible Computing Policy
Sponsorship and Advertising Policy
Bilingualism Policy
Multiple Formats Policy Policy Guidelines specific details - process
Q's why use social media?
goals, objectives
how-to
when-to
approval/setup process
resource requirements
Policy Development Process Be transparent!
Include key stakeholders in process Key stakeholders?

Keeners!
communications
ITS
Legal
Accessibility
Bilingualism
Human Resources
Labour Relations
Business Units Mark Faul
@citymark
mark.faul@ottawa.ca http://www.civilservice.gov.uk/about/resources/participation-online.aspx Other Governing Policies

Municipal Freedom of Information and Protection of Privacy Act (MFIPPA)
Municipal Act
Accessibility for Ontarians with Disabilities Act (AODA)
Criminal Code of Canada
Full transcript