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The Matt Wetzel Journal
Transcript of The Matt Wetzel Journal
- Tammy Jacobson, Marketing Manager
Joined Disney Parks Global Promotions Team
Championed Digital and Social/UGC Trends in Market
Excelled in Ideation and Development Partner Promotion Concepts
Wednesday February 11, 2015
Vol MMCXXX, No. 30
Launches Interactive "My Magical Disney Vacation" Website
October 5, 2010.
All Aboard for Disney Cruise Line!
Developed Concept and Script Content from Ground Up
The Matt Wetzel Journal
Quickly elevated my work and reputation beyond the coordinator level.
The Disney Dream Launches!
Behind the Magic & ReImagined Magic
Managed the development and production of two hour-long Disney Cruise specials airing on Discovery's Destination America Network from:
Strategically showcases benefits of Disney Resort Stay in a fun, interactive (and shareable) way.
March 28, 2012
The Disney Fantasy Launches
Managed "Macy's Thanksgiving Day Parade" Activation
Macy's Mother's Day - Magical Memories Campaign
Always looking for ways to elevate my marketing programs to the next level innovatively by infusing digital and social elements to engage the audience more with the Disney Cruise Line Brand
- Tammy Jacobson, Disney Parks Promotions - Marketing Manager
As a Promotions Coordinator, Matt was an integral part of our team. He was able to support several different managers while managing and prioritizing a multitude of different projects. His ability to contribute strategically while also bringing creativity to projects and presentations was a big asset. He is solution oriented, a collaborator and a respected partner and team member.
Reaching a Global Audience of 44M+ each year!
Arriving at Disney Cruise Line,
I was thrust in the middle of
the launch of Disney Dream
where we hosted over 50 Broadcasting Radio Stations, Prize-Winners and Countless Partners.
Budget Travel Passport to Your Dreams -
Fun and Interactive way for a travel savvy audience to engage with Disney Cruise Line 's three pillars:
Matt takes on projects well beyond the scope of his role and current expertise then manages to turn them into Magic, all while building relationships with her peers and making them feel valued and respected. He is creative, fresh, open to new opportunities and seizes any opportunity to learn
Educated Domestic Team and Senior Leadership on innovative digital trends and the rise of social media.
Supported Major Campaign Launches and Press Events
Coordinated Broadcast Logistics
Developed Promotional Messaging & Materials
Created Campaign Asset Toolkits
Provided Tour Research & Support
On-Site Partner Management:
Deeply-rooted in each partner's strategy while utilizing both digital landscape and social engagement.
Shopped and Managed Creative Agency from Development to Recap
Helped to foster the Macy's relationship to activate a mega, multi-discipline campaign including . . .
Reaching over 40M+ Households with presence in over 600+ US stores delivering an estimated 250M++ Impressions
January 21, 2011
Online and Mobile
Synergy - Walt Disney Company Programs
Partnered with various lines of business throughout the Walt Disney Company to promote various corporate priorities by developing mutually beneficial marketing programs such as . . . ..
Dallas Cowboys - Magical Cruise Facebook Sweepstakes
Reaching over 5M+ Dallas Cowboy Fans and delivering over 40K leads for Galveston Sailings!
Supported the launch of the Disney Fantasy by simultaneously managing several partner programs to create awareness around our newest ship!
- Tina Trybus, Disney Parks Promotions - Marketing Director
TV, Print, Email & Online
59.3M Audience Reach
Hosted on HGTV.com
1.7M Promotion Page Views
556K Total Entries
Prime placement on influential Travel Online Agency lead to 173 Cruise Bookings
Please feel free to learn more about me
and my digital footprint at:
Family Fun Magazine - Disney Fantasy Sweepstakes
Utilizing QR Codes, gave Family Fun Magazine readers a first taste at experiencing the only water-coaster at sea, the AquaDuck, only on Disney Cruise Line
Coca-Cola/Cinemark Cinemode Mobile App Integration
Over the holidays, guests at Cinemark Theaters who put their phones in CINEMODE during their movie were rewarded with specially created Disney Cruise Line Holiday Cards and Mobile Wallpaper
Activated and managed DCL's first-ever
Partner Facebook Sweepstakes to reach Dallas Cowboy Fans and Texas-Residents about our new
Disney Cruise Sailings from Port of Galveston
Content Strategy and Script Development
On-Site Production and Messaging Management
Post-Production Editing & Program Flow
Final Approvals & On-Air Premiere
Partner Social-Media Content Management
Managed our broadcast, synergy, and promotional partners presence and messaging on our Disney Cruise Line Social Media channels.
As well as Disney Cruise Line presence on their social media channels as well . . .
Shipboard Broadcast Management
Managed production shoots and live broadcasts aboard the Disney Cruise fleet with partners such as:
434K Total Entries
1.7MM Page Views
Over 1M Views of Disney Fantasy Timelapse Video
Disney Channel / Disney Junior
Over 75K Entries for 2-week Promotion
:60 Promo Spot ran over 100X
Online Sweepstakes and In-DVD Presence reaching an estimated audience of over 5M+
Walt Disney Studios Home Entertainment
Matt Wetzel is a great partner to work with. He always delivers spot-on messaging with our media and is creative when it comes to our content. His strongest asset is the partnerships he has created internally and externally from Disneyland to the UK to Onboard Ship Operations. Matt has the full package!
- Katie D'Antuono, DCL Shoreside Operations