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Bussines Model

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by

Cristina Uribe Pineda

on 18 October 2013

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Transcript of Bussines Model

Customer segmentation
Value Proposition
Chanels
Segmentation Variables
Georaphics:
Urban cities
Demographic
Age: 20-50
Sex: Female
Income: A/B $85,000.00/High
C+ $35,000.00 $84,999.00/Medium- High
C $11,600.00 $34,999.00/Medium

Behavior
Habit of cooking at home
Habit of make periodical purchases
Querétaro- DF - Monterrey Guadalajara
What value do we deliver to the customer?
Which one of our customer’s
problems are we helping to solve?

What bundles of products and services
are we offering to each Customer Segment?

Which customer needs are we satisfying?
We provide:

Meal planing
Convenience
Time availability
Money saving
Through which Channels
do our Customer Segments
want to be reached?

Customer Relationship
Revenue + Cost
Key Resourses
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Commitment team
Great recipe source
Very well designed system (hard backbone)
Key Activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams
Maintaining recipe data base
Very On time orders delivery
Make the shopping better that the customers could do it¡
Key partnership
Who are our Key Partners?
Who are our key suppliers?
Hosting provider
Wholesale imputs Supplier
The work team
The Idea
Thanks
¿o.O?
Full transcript