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Fragrance mood board : Concept Presentation for Indigo Brands, SA

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by

Shiva Ramaswamy

on 7 October 2013

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Transcript of Fragrance mood board : Concept Presentation for Indigo Brands, SA

Aromatic
Cologne
Woody
Spicy
Oriental
Marine
PROJECT : Fragrance Mood Board
Category : Fine Fragrances
Lavender
Rosemary
Basil
Verbena
Angelica Cinnamon
Coriander Juniper Berry
Balsam Fir Patchouli
Vetiver Oakmoss
C 0801
Raspberry
Orange
White floral
Orange Blossom
Jasmine Gardenia
Honey Patchouli Sweet Notes
B 4636
Rosewood Mandarin
Peach Geranium Lilac
Patchouli Amber
B 4704
Bergamot
Lemon
Sweet Lime
Mandarin
Freesia
Coriander
Marine Notes
Cedar Patchouli
Oakmoss White Musks
M 202
Bergamot
Aldehyde
Neroli
Jasmine Rose Iris
Lily-of-the-Valley
Vanilla Sandalwood
Vetiver Amber
C 0803
Violet Blossom
Myrrh
Olibanum Leather
Oud Oriental Notes
B 3545 (m)
B 1624
Pepper
Bergamot
Lemon
Mandarin
Sesame
Pimento - Jamaica Pepper
Cedar Vetiver
White Musks
Artemisia
Basil
Absinthe
Pimento - Jamaica Pepper
Spices
Benzoin Woody Notes
B 3546
Orange- Blossoms
Gardenia
Nutmeg Bergamot
Jasmine Tuberose Ylang Ylang
Honeysuckle Vanilla
Cedar Sandalwood Amber
K#00184
Rose-bay
Red Currant
Rose Hawthorn
Lotus
Vanilla Patchouli
White Musks Amber
B 1632 (f)
Coriander
Mint
Marine Notes
Geranium
Neroli
Cedar Oakmoss
White Musks
C 0681
Freesia
Tarrago
Lemon
Ylang Ylang
Lily-of-the-Valley
Benzoin Vanilla
Sandalwood Cedar
K#00177
Client : Indigo Brands
Fresh
Sweet
Aldehydic
Floral
Fruity
Objective
To establish a relationship between a fragrance and emotions in order to create fragrances that evoke brand loyalty and promote brand recall in the consumer
Full transcript