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Nilfisk Group Presentation

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Ryan Clark

on 16 June 2016

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Transcript of Nilfisk Group Presentation

Nilfisk Group Presentation
Nilfisk Group Presentation
Content
Overview: Nilfisk at a glance
Our organisation
Our customers
Our products
Our commitment
Our strategy
Our results
Welcome to Nilfisk
We are one of the world's leading suppliers of professional cleaning equipment
Our brands lead the industry
Our capabilities are unmatched
We clean in more applications than any other brand
Commercial
Industrial
Consumer
Our commitment is strong
We develop cleaning solutions that provide cleaning efficiency whilst using less energy, less water and less
detergent - we call it "Green Meets Clean"
And our mission is clear
We enable sustainable
cleaning
worldwide
to improve
quality of life
Nilfisk by the numbers
Leading the world in professional cleaning equipment
972
mEUR in
annual sales
0%
growth in
2015
of total sales
is in EMEA
63%
Leading the world in professional cleaning equipment
Nilfisk products
are sold in
more than


countries
100
35
product launches
in 2015
5,500
employees worldwide
Sales companies in
45
10
countries
Production in
countries
Our organisation
Nilfisk 1906 - 2016
110 years of knowledge
The company "Fisker & Nielsen" was founded by Danish engineer P.A. Fisker in 1906
Driven by a desire for knowledge and the ambition of creating a global company based on exploiting the potential of technology
The first Nilfisk vacuum cleaner from 1910 revolutionised cleaning and became the foundation stone of Nilfisk
Nilfisk 1906 - 2016

110 years of knowledge
First Nilfisk vacuum cleaner launched in 1910 - the "C1"
Nilfisk was a progressive first mover in marketing and advertising
The
first
cartoon commercial with music and speech in 1928
Portfolio expanded with floorcare cleaning in 1950s - and later on with high pressure cleaners and outdoor equipment
Focus on how cleaning makes our lives easier - and more productive
"The Silent Dane" 1932
1945
1960
1912
1960s
1952
Nilfisk history
1906
1989
1994
1998
2000
2004
2004
2007
2010
2011
Fisker &
Nielsen
founded in
Denmark
Fisker &
Nielsen is
acquired by
the NKT
Group
Advance
Machine
Company
Euroclean
/Kent
CFM
ALTO
Group
KEW (DK)
Clarke (US)
WAP (D)
Eco-
logica
Viper
Egholm
Jungo
1990 2000 2010
One of Denmark's major industrial groups with 8,950 employees
B2B companies with leading positions in their industries:
Power cables to energy sector
Optical industry
Cleaning industry
2015 total turnover of 2,224 mEUR
Listed on the Nasdag Copenhagen Stock Exchange
Global customer-driven
organisation
Organisational structure is
based on the principles:
Close to the customer
Global in focus
Exploit economies of scale
Hassle free to deal with
Continuous interaction between Product Company and sales companies
Cross utilization of skills and competences
Shared
Services
Product
Company
Value
Proposition
Sales
companies
Americas
EMEA
APAC
Global Marketing and Product Management
Research &
Development
Sourcing
Production
Distribution
People &
Performance
Business
Development
IT
Finance
Global
focus
Global
focus
Global
focus
Satisfied Customers
Group structure
Product responsibility
Product Development
Distribution
Production and Sourcing
Product
Management
Strategic
Marketing
Shared
Services
Customer
responsibility
Sales and
Service
Business
Marketing
Feedback
Product Company
Value proposition & Shared Services
Sales companies
Product delivery
Customer needs and satisfaction
Strong global presence

Sales entities in 45 countries
Americas
- Argentina
- Brazil
- Canada
- Chile
- Mexico
- Peru
- USA
EMA
- Austria
- Belgium
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Russia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

APAC
- Australia
- China
- Hong Kong
- India
- Japan
- Korea
- Macau
- Malaysia
- New Zealand
- Singapore
- Taiwan
- Thailand
- Vietnam
North, Central and South America
Americas
Argentina
Brazil
Canada
Chile
Mexico
Peru
USA
EMEA
Europe, Middle East and Africa
- Austria
- Belgium
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Russia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

APAC

Asia and Pacific
APAC
Australia
China
Hong Kong
India
Japan
Korea
Macau
Malaysia
New Zealand
Singapore
Taiwan
Thailand
Vietnam
Our Values
Our customers
A solid customer portfolio
Nilfisk equipment is used at companies with the highest cleaning standards
The markets we serve
Sales by customers (2014)
Public administration
government buildings, municipalities, public offices

Retail, shopping malls
Retail
Public
Education
Schools, universities. training centers, technical institutes
Healthcare
Hospitals, clinics, dental, long term care
What we clean (1)
Hospitality
Hotels, resorts, restaurants,
casinos, cruise lines
Construction
Building and construction
Industry
Heavy manufacturing, machine tool
material handling
Food & Beverage
Production units,
research, labs
Pharma
Industries, bio tech

What we clean (2)
Households
Sales to private households through
DIY stores and retail chains
Iron & Metal
Industries, bio tech
Agriculture
Farms, machine pools,
production
Automotive
Transport, vehicles, car wash
What we clean (3)
Our products
EMEA/APAC
Americas
Main brands
Full product range
- Global product development
- 46 product launches in 2014
- 3% of net sales invested in R&D
Sales by products (2014)
Full product range - overview
Sweepers, scrubber/dryers, combination riders, carpet extractors, burnishers, outdoor utility machines & road sweepers
Commercial vacuum cleaners, wet/dry, indsustrial vcuum cleaners, consumer products, central vacuum cleaners
Proffesional high pressure washers, ultra high/low pressure, consumer high pressure washers
Floorcare
Vacuum cleaners
High pressure washers
44%
26%
18%
Main product areas
Floorcare
Commercial and industrial floor cleaning equipment, sweepers, scrubber dryers, combination riders, carpet extractors and burnishers
Outdoor
Compact utility machines for outdoor cleaning and maintenace: Suction sweeping. street washing, green care, snow removal. Cyclone recovery & recycling cleaning systems
High pressure washers
Industrial pressure washer equipment: Mobile cold/hot water pressure washers, stationary, pressure washers, non-electric pressure washers. Consumer products
Vacuum cleaners
Commercial vacuum cleaners, wet/dry vacuum cleaners, industrial vacuum cleaners, consumers products, central vacuum cleaners
Reliability
100% quality in all products
True customer partnerships from all functions and departments
Ease of use
Easy to use
Maintainable
Ergonomically safe
Our products are:
We are easy to do business with
2
3
1
Productivity
We minimise
Cost
Downtime
Cleaning time
We optimise
Cleaning efficiency
Principles of product development
Seamless flow from production to customer
America
Asia
Europe
America
Europe
Sales entity
Customer warehouse
Customer door step
World wide distribution
Nilfisk distribution centers
USA
Denmark
Germany
Belgium
Principles of distribution
100% "DDD": Direct Daily Delivery
Lowest cost and 100% quality
Maximise availability
Minimise lead times
Create efficiency throughout the distribution chain
World wide service support
More than 700 factory trained technicians around the globe
Numerous authorised 3rd party service engineers
Fast response time
Choice of flexible service solutions and contracts
Constant training of service personnel
Fleet management, online service request and monitoring
Our commitment
Responsibility begins with our own behaviour. We have standards on:
Human Rights
Business Integrity
The Environment
We strongly believe that this will provide a more sustainable business environment to the benefit of Nilfisk and to our stakeholders
Committed to sustainability
We develop cleaning solutions that provide cleaning efficiency while using less energy, less water and less deternt - we call it "Green Meets Clean"
Green is...
Clean is...
What our customers want
What is sound business
Part of our development process
Our commitment
What we know best
Our core competence
Our promise to our customers
Our value proposition
Committed to our customers
We lower your total cost of operation and maximise your return on investment by developing products with improved environmental performance
We enhance your capacity to delivery sustainability cleaning services
We enable you to deliver on your promises in the long term in a sustainable way
We respond to the needs for sustainable cleaning and develop new opportunities for you to create lasting value for you, your employees and owners
Saving resources
Due to lower energy, water and detergent consumption
70% less water consumption
0% detergent
Dosage management
30% fuel and CO2 savings
60% reduction in energy usage
Products are designed to both use recyclable materials where possible and to be recycled at the end of life cycle
23 pcs PET 0.5 liter
H20 bottles
100% recyclable components
25% less power consumption
5 pcs 20" Eco Pads
Ecoflex
Eco Design
Environmental focus
Through our global data collection system we monitor our consumption of energy; electricity, heating, fuel and water. Through the Carbon Disclosure Project we disclose detailed figures on energy consumption and carbon emissions
We work actively to lower our CO2 emission. Target is 5% reduction per year
Our factories in Europe and Asia are certified with ISO9001 and ISO14001
Our strategy
Nilfisk Group strategy 2015-2018
New Group strategy launched in 2015
Growth strategy
Ambition to grow above market
Organic growth and acquisitions
Nilfisk Group strategy 2015-2018
Accelerate
Growing our company to lead the industry
Grow
market share
Agile and commercial
Organisation
Strengthen
Drive
competitive
Build strong
Power
performance
front-end
offerings
brands
supply chain
Accelerate
Growing our company to lead the industry
Nilfisk Group strategy 2015-2018
Nilfisk Group strategy 2015-2018
Strengthen high-end market positions
Grow mid-market position
Invest in Emerging Markets
Use mergers and acquisitions to increase market share
Nilfisk Group strategy 2015-2018
Strengthen front-end
Invest in business growth
Invest resources in Sales and Service and supporting systems
Roll-out and drive Commercial Excellence
Nilfisk Group strategy 2015-2018
Drive competitive offerings
Develop a focused and competitive product range
Strong innovative portfolio
Implement global R&D
Reduced time-to-market
Reduce complexity in product range
Nilfisk Group strategy 2015-2018

Build strong brands
Strengthen worldwide recognised brands
Consolidate global brands
Unify high-end brands to strengthen market presence
Set industry standard with corporate brand
Nilfisk Group strategy 2015-2018
Power Supply Chain performance
Become industry leader in delivery performance
Improve full customer experience
Improve end-to-end supply chain efficiency
Nilfisk Group strategy 2015-2018
Agile and commercial organisation
Improve and add to the skills of employees
Establish global Sales Academy
Launch Next generation leadership development
Develop eLearning
Our results
2011-2015 (mEUR)
Sales by customers 2015
Sales by products 2015
847
871
881
918
972
Professional
market
Vacuum cleaners
High pressure
washers
Operational result (earnings)
EBITA
EBITA margin
75
80
80
83
71
8.8
9.1
9.1
9.0
7.3
Net sales
Sales
Customers
Products
Consumer
market
Other
Floorcare
Service
Thank you
EBITA margin
2011-2015
EBITA
2011 - 2015 (mEUR)
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