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Crowdsourcing

Multimédia e Novos Serviços 2012/13
by

Sergio Pinho

on 3 January 2013

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Transcript of Crowdsourcing

Crowdsourcing Multimédia e Novos Serviços 2012/13 What's
Crowdsourcing? Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call. MULTIMEDIA E NOVOS SERVIÇOS 2012/13 SERGIO RAMOS PINHO Crowdsourcing What just happened? Question Crowd Solution Definition Definition Knowledge
Expertise
Time
Resources Crowdsourcing is one of the fastest growing online businesses on the internet Revealing Statistics! Crowdsourcing sites provide a platform to bridge the gap between professionals and clients in order to maximize mutual gains. Revealing Statistics! Crowdsourcing is one of the fastest growing online businesses on the internet Revealing Statistics! Who uses Crowdsourcing? Web brands Start-ups Small Businesses News Editors Scientific Research firms Beverage companies Production companies & Ad Agencies Who uses Crowdsourcing? Year 2009 - $ 33 million Super Bowl advertising Year 2010 - $ 20 million Refresh Project "The Refresh Project will be the biggest and most ambitious cause marketing crowdsourcing initiative yet by far" Who uses Crowdsourcing? Facebook asked users worldwide to help Translate the social network.

In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages. Definition Coined by journalist Jeff Howe
in the 2006 Wired article
"The Rise of Crowdsourcing" Crowdsourcing "AKA" FANSOURCING CROWDCASTING OPEN SOURCING CROWDFUNDING MASS COLLABORATION WIKINOMICS What are the advantages? Significant cost savings
No or very little overhead
Free marketing
Customer loyalty
Talent seeks you
Instant hiring/outsourcing potential How you should always listen to the crowd? 91% 65% Audience Experts Proving the power of a crowd: % of right answers* * Miller, Peter. The Smart Swarm. 2010 1 Million Dollar Question If contestants on game shows playing for $1 million choose to “ask the audience” why don’t business and governments “ask the crowd” more often? Who uses Crowdsourcing? Throught a partnership with crowdSpring, LG launch a public contest for its next mobile phone design. For $80.000 they received 541 design concepts from 348 designers! What are the disadvantages? Questionable ownership
Paying more does not improve quality
Deadweight members
Wasted time
Bad reputation/marketing risk
Full transcript