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Vocaloid & Everybody

How the VOCALOID community could define media. A work in progress.

Victoria Lucarelli

on 4 April 2011

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Transcript of Vocaloid & Everybody

Vocaloid & Everybody. the consumer. the industries. consumer-created
middle ground. industry-created
middle ground. How VOCALOID and its community can define creativity, marketing, cooperation, and even the music industry --
for the better.
by kya an extended history of VOCALOID. 2011 2003 2007 2005 2004 2006 2009 2008 2010 Hatsune Miku
Released August 31, 2007
Third VOCALOID release by Crypton Future Media
"Character Vocal Series 01"
First Japanese voice bank using VOCALOID 2
Advertised as an "Android Diva"
Surprisingly fast-selling Kagamine Rin/Len
Released December 27, 2009
In response to popularity of first "Character Vocal Series"
One voice actress, two voice banks; sold as one
Complaints about quality; second "act" released soon
Still remained popular VOCALOID Project
Announced Early March 2003
Technology fair in Germany
Project sponsored by Yamaha
Carried out in university in Spain First Vocaloid
Product Unveiled:
January 15, 2004
NAMM (International Music Products Association) Show
Received much praise
Later received 2005 Electronic Musician Editor's Choice Award VOCALOIDs KAITO & MEIKO
Announced Unknown exactly when
Before released of Leon & Lola First Commercial
July 24, 2003
Duet - "Ano Subarashii Ai wo Mou Ichido" ("that wonderful love once more")
MEIKO and KAITO, their only song Ievan Polka Uploaded by "Otomania" on NicoNicoDouga video site early September 2007
Peak of "Ievan Polka" meme where a video of a character was posted spinning a leek to the original song
Gave birth to two "sub-memes" associated with Miku
Hachune Miku - deformed version of Miku
Leek - "character item" associated with Miku
Also given credit for giving boost to Miku's popularity Public Release of
LEON & LOLA Despite critical success, limited financial success seen after initial release
Is, even to this day, blamed on slight British accents not being appealing to many users
LEON also accused of having feminine voice Public Release of MEIKO Public Release
of KAITO fans producers
Let's get one thing straight: about 99% of Vocaloid is the fans. The art, songs, and videos you see are most likely fan-produced. producers are fans fans are producers balloom Major label founded by several major Vocaloid producers from Internet Independent label. Announced early March 2011. What is Vocaloid? then. now. A semi-realistic voice-synthesizing software that outputs vocals using a pre-recorded phoneme bank.
Similar to a MIDI program, except with voices and words. "Vocaloid" is used to refer to the community of users that use the VOCALOID program, as well as the provided "characters" (the box art used to represent the characters) to create original music and content. In addition, it includes any third-party programs utilizing the Vocaloid program or that utilize the charcters created by VOCALOID distributors, several other voice synthesizers (including freeware UTAU) and the companies and labels involved with this community. Karen-T. A "doujin" (independent/fanmade) label by Crypton Future Media in response to large amount of Vocaloid original music created. This company signs artists to distribute music both nationally (through Japanese iTunes, Amazon and other sites) and internationally (through English iTunes). It allows artists to make a profit on songs that they may never have been able to sign off due to the exclusivity of the modern music industry. piapro. A site created by Crypton Future Media after the increased popularity of Hatsune Miku/Vocaloid content. On this site, user-generated content related to Vocaloid (or just by Vocaloid fans) is shared, such as art, music, and 3D models. Working together on projects is also encouraged with the introduction of a "collaboration" feature. NicoNicoDouga. A video-sharing site (like YouTube) famous for its "scrolling comments," where users post a comment onto the video at a certain time in the video and the comment will appear on the video anonymously for all users to see at the same time in this video. This is also the largest host for Vocaloid songs and videos. Vocaloid Rankings A fanmade video series "ranking" the popularity of Vocaloid videos based on the viewcount and comments posted for that week. products Typical merchandise (clothing, toys, etc.). The products are not by just one company; any company can receive a license for Voclaoid characters to distribute products for consumers. (This occurs often with anime/manga in Japan.) word-of-mouth
advertising traditional marketing consumer
contributions to industry fans providing
for fans
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