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Appeal to Authority

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Hilda Gallardo

on 10 February 2016

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Transcript of Appeal to Authority

Appeal to Authority
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.
Bandwagon/Inevitable Victory
These appeals attempt to persuade the target audience to take a course of action "everyone else is taking."
"Join the crowd."
This technique reinforces people's natural desire to be on the winning side.
Glittering Generalities
intensely emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason.

They appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc
Favorable generalities are used to provide simple answers to complex social, political, economic, or military problems
Name Calling
or Substitutions of Names or Moral Labels
This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable.
Plain Folks or Common Man
attempts to convince the audience that the propagandist's positions reflect the common sense of the people

With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms.
Social Disapproval
This is a technique by which the propagandist marshals group acceptance and suggests that attitudes or actions contrary to the one outlined will result in social rejection, disapproval, or outright ostracism.
Virtue Words
These are words in the value system of the target audience which tend to produce a positive image when attached to a person or issue. Peace, happiness, security, wise leadership, freedom, etc., are virtue words
A slogan is a brief striking phrase that may include labeling and stereotyping.

If ideas can be sloganized, they should be, as good slogans are self-perpetuating.
Testimonials are quotations, in or out of context, especially cited to support or reject a given policy, action, program, or personality
Lying and Distortion
Lying is stating as truth that which is contrary to fact. For example, assertions may be lies.
This technique will not be used by US personnel.
It is presented for use of the analyst of enemy propaganda.
form of simplification used to fit persons, groups, nations, or events into ready made categories that tend to produce a desired image of good or bad
repeated in an attempt to elicit an almost automatic response from the audience or to reinforce an audience's opinion or attitude.
Fear of Change
People fear change, particularly sudden, imposed change over which they have no control. They fear it will take from them status, wealth, family, friends, comfort, safety, life, or limb.
fully captioned photographs in the populated areas of the terrorist's homeland.
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