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Blackbaud Interactive - UX Design

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Nyleva Corley

on 5 November 2013

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Transcript of Blackbaud Interactive - UX Design

Our Methodology
We'd Like to Collaborate On
HTML Prototyping
Clickable Prototypes for Remote Testing
Analytics Setups for Clients
User Research Techniques
Our Rad Team
Where We Live, Work and Play
Our Latest Projects

Let's Chat!
Common Cause
West Point Association of Graduates
We begin to re-architect the website now that we have a thorough understanding of the target audiences and their needs and behaviors.

Information Architecture

How we capture the organization's needs:

Discovery Interviews
with Core Project Team and Internal Stakeholders
Discovery Worksheet
Website Goal S.W.O.T. Analysis
Target Audience Segment and Task Analysis
Creative Brief

First we explore and evaluate the organization's needs.
Michigan Humane Society

All of our research and collaboration converges where the visual design
solution becomes invisible and the user experience comes forward.

Visual Design

User Research: Usability Testing

Through click, navigation flow and five-second tests, we also gauge current target audiences' abilities to complete various tasks online and uncover their findability and usability challenges with the website.


We learn as much as we can about each organization, their target audiences and their goals before any visual design work begins.

Finally we integrate our expertise with the organizational and audience data we've collected.

Our combined team experience is immense.

We are industry thought leaders and nonprofit conference speakers.

How we capture audience needs:

Site Analytics
User Surveys
Usability Testing
External Stakeholder Interviews
Navigation Workshop, Card Sorting

Then we gather and assess the target audiences' needs.

We use proven tools such as the content audit, message hierarchy, page description diagrams and style guide to identify, develop and refine the plans for the creation, publication and governance of useful, usable content for websites.

Content Strategy

The Grand Scheme
Wendy & Esther
ECBU Services

Web Dev
UX Design
Mobile and Responsive Design
Content Strategy
User-generated Content
Social Integration
Visual Design
Interviewing Users
Content Management Systems
Email Marketing
We Especially to Geek Out On
User Research
Content Strategy
Information Architecture
Visual Design
Web Dev Begins Build Phase
Implementation Planning
Quality Assurance
Go Live
Sphere to Luminate Migration + Responsive Web Redesign + CMS Deployment
Luminate CMS + Web Redesign
Luminate CMS + Web Redesign
BBNC + Responsive Web Redesign
TeamRaiser + Responsive Web Redesign
Cystic Fibrosis Foundation
Great Strides
Our Approach: Collaborative Decision-making
Our Approach: Collaborative Decision-making
Our Approach: Collaborative Decision-making
“We have too much content! We just need to simplify, streamline, clean up, and pare down – a simple, bare-bones website.”

“My department’s content is the most critical for the homepage.”

“We need to present our organization online as the exciting vision and spirit of what we do – not as issues-based. When people visit our website, I want them to think: spirit, vision, pioneering, heritage, footprint, inspiration.”

Departmental Representatives
Web Team
Affiliate Staff
Content Creators (PR, Marketing)
Marketing & Fundraising
Program Directors

Discovery: Stakeholder Interviews
Industry Knowledge

Card Sorting

Audience Personas

Through research tools such as website analytics evaluations, user surveys and personas, we gain a deeper understanding of the target website audiences, their attitudes, motivations, needs and behaviors.

User Research: Surveys, Personas and More
The visual design and user experience comes to life as our Web Dev project mates develop HTML and CSS for desktop and mobile devices, maximizing exposure to an organization's mission in a way that delights their supporters.
Website Implementation

Our Upcoming Portfolio Website
Source: Kelly Goto, UX Immersion

The Beauty of UX
Source: Randall Munroe, xkcd, 2010

The UX Challenge
How Many Clicks?
Web Dev and
UX Design
Lacey Kruger
Lead Information Architect
In her 8-plus years at Blackbaud, Lacey has learned how to design every aspect of a nonprofit web presence including full websites, mobile experiences, campaign and event microsites and even administrator experiences.

Lacey has co-authored a whitepaper titled “A Guide to the Mobile Web: Best Practices for Nonprofits” and has designed award-winning websites for UNICEF USA and the Project on Government Oversight (POGO). She has a bachelor's degree in Advertising from The University of Texas at Austin.
Eric Miller
Principal Consultant V
Before joining Blackbaud in 2006, Eric spent nine years as a Web developer at various companies ranging from a literal “mom-n-pop” operation in Morgantown, West Virginia to a nationally recognized interactive agency in Austin, Texas.

At Blackbaud, his enthusiasm, experience and eye for detail were rewarded with a number of promotions, culminating with a position as the manager of the Web Development team. After the Convio acquisition, Eric took his talents to Sales Support.
Kristin Lawton
Lead Information Architect
Kristin was one of the founders of GetActive Software in 2000, and has more than 17 years of experience in helping nonprofits succeed online. She specializes in user-centered design, information architecture and responsive design, and has architected more than 100 large-scale websites on the Luminate CMS platform.

Prior to Blackbaud, Convio and GetActive, Kristin began her career with four years at the Environmental Defense Fund. Kristin graduated summa cum laude from Georgetown University and earned her master's degree at San Francisco State University.
Dominic Taverniti
Interactive Services Manager
Dominic comes from a diverse entrepreneurial background, with experience covering tech start-up ventures, international franchise expansion and Web design.

In his role as Interactive Services Manager, Dominic supports an amazing team of visual designers, information architects and Internet marketing strategists.

Dominic graduated from the A.B. Freeman School of Business, Tulane University with a dual focus on Marketing and International Business.
Sophia Latto
Principal Consultant
Sophia develops Internet strategy around building constituent relationships, delivering compelling messages and online fundraising. In addition to strategy, she also provides information architecture, SEO and her design expertise to Blackbaud clients.

Prior to joining Blackbaud, Sophia was the Creative Director at a design and marketing agency in New York City that specialized in online advertising, marketing, and email communications for the nonprofit, utility, beverage and financial sectors. Her offline experience includes brand development and advertising.

Sophia holds a Bachelor of Fine Arts degree in Communication Design from Pratt Institute in New York City.
Nyleva Corley
Information Architect
Nyleva helps nonprofits create compelling user experiences for their constituents across all online channels. Her expertise lies at the intersection of many user-focused fields, from information architecture and usability to content strategy and social media.

Before joining Blackbaud, Nyleva worked for 12 years in digital strategy for higher education. She led the Digital Content Group at The University of Texas at Austin and oversaw the strategy and development of the university’s massive core Web presence.

Nyleva holds a bachelor’s degree in English and Spanish from The University of Mississippi and did graduate work in English language and literature at The University of Southern Mississippi.
Michael Chang
Creative Director
Michael provides creative leadership, strategy and solutions to some of the largest nonprofits in the world. He leads a talented team of designers and copywriters to deliver beautiful and on-strategy interactive campaigns.

Make-A-Wish, Alzheimer's Association, MDA and Easter Seals are some of the organizations Michael has worked with at Blackbaud. In February 2012, Michael's work on the UNICEF USA mobile site won the Best-in-Class Award at the Interactive Media Awards. His work on the POGO website was also recognized with the IMA Outstanding Achievement Award.

Michael's work is informed by a journalism degree from The University of Texas at Austin, as well as more than 15 years in advertising, marketing and design.
Michael Gastaldo
Senior Internet Strategy Consultant
Michael has been working in the online marketing space for the past nine years, with experience in digital marketing, website management, public relations, graphic design and mobile applications.

As a consultant, he helps Blackbaud’s nonprofit clients meet their online giving and engagement goals by improving their website and online marketing strategies.

Michael has a B.A. in Psychology from Wake Forest University.
Tom Thayer
Interactive Services Principal
Coming from the Washington D.C. area, Tom has been working with or for nonprofit organizations on the local, national and international level his entire career.

More recently, as the Director of Web Services at the College of Southern Maryland, Tom made a choice to shift his focus beyond design and development and into overall website strategy, analysis and project management.

Working at Blackbaud allows Tom to collaborate daily with organizations and people who are passionate about making the world a better place than it was yesterday.
Ian Lister
Senior Consultant
Ian is a California born, South Carolina resident with 11 years of experience helping nonprofits craft amazing Web experiences.

His focus is on peer-to-peer fundraising, mobile and all things social.
Tool Talk
Cacoo: collaborative, online wireframing tool
Google Analytics
OptimalSort: online card sorting tool
Some of the Tools We're Using
Higher Ed, Too

The Planetary Society
Full transcript