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TELEMARKETING

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by

Katherine Aleman

on 2 May 2016

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Transcript of TELEMARKETING

Telemarketing
Connecting People

The origins of telemarketing began in 1881, the year a german baker named Kranler, offered its customers sweets made ​​by him via telephone, getting double sales. But it didn't began to develop commercially until 1962.
When did Telemarketing began?
Telemarketing is a form of direct marketing in which an adviser uses the
telephone
or any other
tools
of communication to contact potential customers and market products and services.
What is Telemarketing?


Precisely on the basis of call centers, we can determine that companies develop four types of telemarketing :
Telesales
Telecoverage
Teleprospection
Customer service
Call Centers & Telemarketing

In contrast, the main drawback of
telemarketing lies in the cost per contact, which is higher than other direct marketing media, such as the mailing and advertising in mass media.
NEEDS TO IMPROVE
ADVANTAGES
Faster
Interactive
Flexibility
Collect Information
Costumer Service
Additional Sales Opportunity
Complement or substitute for efficient sales call .

Objectives of the class
Learn about the concept of Telemarketing.
Describe the characteristics, advantages and disadvantages of Telemarketing.
Analyze what is a sales closure and how is done.
1. Why We Need to Close?
2. How to Close a Call?
3. When to Close a Call?
Closing sales: Telesales


According to experts, the good telesales is characterized as
acceptable
(give customers what they really need) and
persuasive
(to be able to convince the customer) .
The 3 BIG Questions
Examples of companies using Telemarketing
Lets make a quick REVIEW about everything we have just learned!
Full transcript