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Transcript of TELEMARKETING
The origins of telemarketing began in 1881, the year a german baker named Kranler, offered its customers sweets made by him via telephone, getting double sales. But it didn't began to develop commercially until 1962.
When did Telemarketing began?
Telemarketing is a form of direct marketing in which an adviser uses the
or any other
of communication to contact potential customers and market products and services.
What is Telemarketing?
Precisely on the basis of call centers, we can determine that companies develop four types of telemarketing :
Call Centers & Telemarketing
In contrast, the main drawback of
telemarketing lies in the cost per contact, which is higher than other direct marketing media, such as the mailing and advertising in mass media.
NEEDS TO IMPROVE
Additional Sales Opportunity
Complement or substitute for efficient sales call .
Objectives of the class
Learn about the concept of Telemarketing.
Describe the characteristics, advantages and disadvantages of Telemarketing.
Analyze what is a sales closure and how is done.
1. Why We Need to Close?
2. How to Close a Call?
3. When to Close a Call?
Closing sales: Telesales
According to experts, the good telesales is characterized as
(give customers what they really need) and
(to be able to convince the customer) .
The 3 BIG Questions
Examples of companies using Telemarketing
Lets make a quick REVIEW about everything we have just learned!