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Transcript of Typography
Walter Tracy A Note About Display Type Type Weight: Assignment The Golden Ratio (divine proportion) Fibonacco's Numbers (1200) 0 1 1 2 3 5 8 13 21 34 55 89 144 In mathematics and the arts the golden ratio is:
the ratio between the sum of two quantities whose larger one equals the ratio between the larger one and the smaller one
the golden ratio is a mathematical constant, approximately 1.6180339887 (phi)
(62%/38%) The Golden Ratio is a Number Always compose with a scale:
one of your own creation.
A scale is important because it lays the
foundation for typographic hierarchy that improves readability and creates harmony and cohesiveness within the text. Scale Use Traditional Typographic Scale
Use a Typographic Scale Based on Fibonacci Numbers
Create Your Own Typographic Scale Choose ONE of the following: Create a poster for a lecture series about contemporary design. Carefully consider the typographic hierarchy of the information presented.
The poster must convey the excitement of contemporary design to an audience of designers and students. The information itself must constitute the "imagery" of the poster. Visual Hierarchy: Uses CONSTRAST to control the design principle
of emphasis (visual weight).
CONTRAST consists of:
PLUS design principles of: