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Desktop Publishing - CRAP

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by

Neil Ritchie

on 28 November 2013

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Transcript of Desktop Publishing - CRAP

Good DTP is...
C
R
A
P
contrast
repetition
alignment
proximity
Contrast
is often the most important visual attraction on a page.
The idea behind contrast is to avoid elements on the page that are merely similar.
Making elements only 'slightly different' can confuse the reader into seeing a relation that doesn't exist.
If the elements (type, colour, size, line thickness, shape, space, etc.) are not the same, then make them
very different
.
If you don't have contrast, you have conflict!
Two purposes of contrast:
Creates interest on the page
Aids in the organisation of information
Ways to create contrast...
Cool colours with warm colours
Font styles
Horizontal with vertical element
Thin line with thick line
Large type with small type
Small graphic with large graphic
Things to avoid!
Avoid using two fonts that are similar
Avoid using slightly different rulings
Avoid using similar shades of colour
Don't be a wimp,
Be bold!
Which would you rather read?
Contrast is critical to the organisation and purpose of the information in your document.
A page is more attractive when contrast is used effectively.
To
Repeat
some aspect of the design throughout the entire piece.
The purpose of repetition
Creates consistency throughout the document
Makes the document more appealing to read
Adds visual interest
Unifies
Ways to use repetition...
Repeat alike elements
Repeat alignment
Repeat strong bold typefaces
Repeat shapes
What do you see?
Avoid!!!
Repeating an element so much that it becomes annoying
Nothing should be placed on a page randomly!
Every item should have a visual connection with something else on the page.
Key principles a designer must remember:
All elements on a page must appear to be unified, connected and interrelated.
There should be a visual tie between separate elements in your document
Purpose of Alignment...
Creates the 'look' you want your document to have
Unifies
Organises the page
How many text alignments can you find on this page?
Ways to use Alignment...
Use one alignment per page
Be cautious of where you place your elements
Things to avoid...
More than one text alignment on a page
Centre alignment (unless you have a purpose)
Proximity is...
...nearness in space, time or relationship.
It helps with organisation
It can make a document more memorable
It can make a document easier to read
Do you want to read this?
Would you remember this?
Documents should have a clear beginning and end.
How to use proximity...
Establish proper relationships between items on your page
Items that are related should be placed close together
Organise text by importance through the use of font size
Full transcript