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99 Tutors

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by

Joy Mercer

on 26 April 2010

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Transcript of 99 Tutors

99 Tutors Joy Mercer
Sarah Massey
Rosaura Gabriel
Jamie Harry
Recommendations promotions WEBSITE

Hire Web Designer
Simplicity and Clarity
Google

incentives for students:
$10 off a session if you refer a friend Locations
Blue Baker
MugWalls
Tutor Qualifications:

Background Check
Unofficial Transcript
"A" Standard incentives for tutors:
raising base pay
$10 bonus for every good tutee feedback
swot analysis Perceptual Map marketing mix:
price
product
place
promotion
people
physical evidence
process Conclusion
Employees are the key
Satisfying & retaining employees will increase & retain customers
Partnering with local businesses
Google & 99tutors.com
Close the gap between awareness and actual users
Customer Definitions of Value Inverted Services Marketing Triangle Questions? Customer-Oriented
Service Delivery Success Metrics
Sales
Yearly surveys
Online Tracking system
Website
Google
Retention Rate
New and existing customers Timeline Interns
Web Designer
IT Maintenance
Student Represenative
HR Intern
Market Summary
When looking for a tutoring service….
Students first look for the classes offered and availability of time
Next they look at price, tutor qualifications, and location

Close the gap Competition The Product
One-on-One Tutoring
Guaranteed Tutoring for Every Class
Internet Based
Every Experience is Varied
AdWords
AdSense
Analytics
Full transcript