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Fast Food Nation- Chapter 10

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by

Jordan Williams

on 14 January 2014

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Transcript of Fast Food Nation- Chapter 10

a cheap, easily accessible source of nutrition
employment for jobless populations
sense of modernization
In what ways does fast food beneficially impact the global community?
Fast Food Nation
The Dark Side of Fast Food
Westernization
Americanization
"If we eat McDonald's hamburgers and potatoes for a thousand years, we will become taller, our skin will become white, and our hair will be blonde."
Den Fujita, Japanese billionaire
renders local cuisines obsolete
promotes the homogenous flavors of chemically designed hamburgers and French fries
weakens the significance of food as a distinguishing factor between cultures
Case

Study:
Germany
1997- McDonald's "coincidentally" constructed a new restaurant in Dachau, Germany
Dachau- first concentration camp opened by the Nazis
Dachau Museum attracts thousands of tourists each year, homage to the victims of the Holocaust.
Protests were staged against the opening of the McDonald's, which was less than a mile away from the entrance of the camp itself.
"The restaurant was full of mothers and small children. Teenagers dressed in Nikes, Levis, and Tommy Hilfiger T-shirts sat in groups and smoked cigarettes... Seventies disco music played, and the red paper cups on everyone's tray said "Always Coca-Cola." This McDonald's was in Dachau, but it could have been anywhere-anywhere in the United States, anywhere in the world. Millions of other people at that very moment were standing at the the same counter, ordering the same food from the same menu, food that tasted everywhere the same."
In what ways does fast food affect local cuisines?
besity- common trend, particularly within younger generations
gl balization- the world is shrinking!
loss of local cultures
national pride
cuisines
gender roles
Known for serving national favorites, such as Schnitzel and Bratwurst, traditional German restaurants are rapidly disappearing. Such establishments now account for merely one-third of the German food service market. But, why?
Globalization of the Fast Food Industry
Ethnic/National Pride
Local Cuisines
Gender Roles
Gender Roles and Fast Food: How do they relate?
"It will matter if she doesn't know how to cook. I won't marry her. I will marry the delivery guy instead (jokingly). She must know how to cook for her children... Instead of asking the delivery guy to deliver food for her, she must bring something for the kids herself..."
- Mustafa, 25 year old Egyptian expatriate
Global Realization
Obesity Around the World
In what ways does fast food promote local customs?
acknowledgment of the physiological and cultural ramifications of fast food
integration of fast food and local cuisines
Nigeria- efforts are underway to blend together the Western and native diets
d versity and aff rdability
America:
Between 1980 and 2000, obesity rates doubled among adults.
About 30% of the adults are obese.
Since 1980, rates have doubled among children and tripled among adolescents
China:
More than 11% of people from age 20-39 are obese
People from 20-39 have gained about 4.2 lbs since 2010 which is more than any other age group
Mexico:
Around one third of adults in Mexico are obese
One main reason is because they are abandoning their traditional diet
More soft drinks, refined flour, and sugar in their diet
Australia:
28% of Australians were obese in 2011-12
Western New South Wales is the fattest area with 79% obesity
If weight gain continues at current levels, by 2025, close to 80% of adults and a third of all children will be overweight or obese.
Fast Food Around The World
Full transcript