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Public Service Announcements

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by

Kyle Clark

on 8 May 2013

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Transcript of Public Service Announcements

Public Service Announcements Kyle Clark presents... A Brief Discussion of This should be fun! By now, I'm sure we've all seen a PSA or two. We see them everywhere - on TV, the Internet, and sometimes posted around our neighborhood.

But what exactly is a PSA? Public Service Announcements Through Time - A public service announcement is a government/company sponsored message

-They are targeted towards the general public

-PSAs are intended to raise awareness for a cause or social issue

-The media often disseminates PSAs without charge -In the past, PSAs have been famously used to advocate military recruitment, drug awareness, the dangers of smoking, and vaccines for diseases My body is ready! Director - Kyle Clark
Producer - Kyle Clark
Writer - Kyle Clark
Editing - Kyle Clark
Spelling - Kyle Clark
Grammar - Kyle Clark
Images - Kyle Clark
Videos - Kyle Clark
Additional help provided by - Kyle Clark

Special thanks to - Kyle Clark Credits Here is a picture of early public messages being posted in New York -Modern PSAs were first seen during the American Civil war in 1861

-During the war, government sponsored messages were broadcast throughout the north without charge

-The messages were VERY effective in raising support for the war

-Here are some examples... Advertisements like these were so effective, that their success inspired the first national advertisement campaigns for products such as soap, baking powder and railroad travel. -Government issued recruitment messages were commonplace up until the first half of the 20th century

-The first two world wars saw the advent of famous messages such as these: Towards the end of World War 2, the public was introduced to famous Public Safety mascots such as "Smokey Bear", who helped raise awareness for the dangers of forest fires. It soon became clear that mascots like Smokey were a simple and effective way of conveying messages to the public. Even to this day, this method of advertising is common practice. -With Television becoming the all the rage, the second half of the 20th century saw rise to a new era of public service announcements

-During the 1980's, companies would often enlist a celebrity or television character to act as their mascot to endorse or otherwise help raise awareness for a cause or social issue. The 80's had a soft spot for raising drug awareness. This PSA stars Pee Wee Herman, just try to take him seriously. Amazing, isn't it? Believe me, the 80's and 90's were full of gold like this. We haven't even scratched the surface. But I digress.

We've covered a very broad range of PSA history, but what about modern public service announcements? Today, the most common topics of PSAs are:

-Health and Safety (Flu, vaccines)
-Dangers of social media (Facebook, Twitter, etc.)
-Compulsive gambling
-Dangers of texting/drinking and riving
-Political Campaigns (Christy Clark's dominoes)
-Bullying Thank you for listening to my presentation. I promise to rehearse a bit better next time!

FIN
Full transcript