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Business Capstone （Ferris）
Transcript of Business Capstone （Ferris）
Satisfy customer buying criteria in each round
Focus on High end and Traditional products
Ideal position: try to get close to the ideal spot while avoid over the Revision date Marketing(Price Forecasting) Aimed to increase customer awareness and accessibility year by year
Set price based on the market and customer buying criteria
Focus more on traditional and low end when setting price(23%, 53%)
Bad price forecasting in the first 2 round- price is set too high Set sales forecasting based on our market share and the industry growth
Lots of inventory stock from round 1 to 3 due to the overproduction
Stock out from round 4 in some products because of underproduction.
Sales are increasing from round 5. Jing, Shang - R&D
Ying, Ji - Marketing, Production
Wai Jun, Ong, - TQM, HR
Daniel, Johnston - Finance Production Invest automation in the early stage
Invest more in machinery to reduce production cost & increase profit margin
Increase capacity in early round
Enable more production and won’t affect sales Inventory Stock Performance Indicators Invested early in automation
Re-invested into the company in early years
Invested to extinguish second shift Mission Statement Finance Cumulative Profit = $97,715,649
Emergency Loans - $26,974,096 Maximize our share price and offer a well-made product that is competitively priced in the market in order to benefit stakeholders. Strategy Establish new techniques and processes in Products, R&D, Promo/Sales, Prices
Manufacture our product to be smaller in size and faster in processing
Maximize borrowing for forming products and increasing the contribution margin
Invest in automation and total quality management R&D Stock Price ROA ROE Market Share & Contribution Margin What happened Decrease in profit margin in early years
Production forecast errors caused emergency loans
Maintained market share with increasing contribution margin
Sold less than other companies however matched their profits
Retained dividends- ethical issue
Decided against wage increase in early years – ethical issue Total Quality Management To reduce cost in material, labor and administrative
More investment in reducing R&D Cycle Time and Admin cost. Conclusion . The strategy
. Did it work?
. The Future Human Resources Investment in recruitment spending was $5000
Training up to 80 hours
Appropriate spending to train employees to prevent diminishing return
To improve efficiency
To reduce cost Projected Cumulative Impacts of TQM Employees negotiations Hourly wages, benefits, profit sharing % and annual raise
-No strike day
-14 strike day
Example: Australian nurses and teachers Thank you for your attention! Questions?