Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Zoetis Presentation

No description
by

Janel Ng

on 19 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Zoetis Presentation


Animal Care

For Animals. For Health. For You.
Website
Digital Marketing Overview
What we can do for you?
The End and Thank you!
TRIVIA
Who we are and
what do we do?
There is an increasing demand for pet care in the Philippines
Filipinos' interest in
pets are expected to
grow
Digital Marketing Strategy
There are 25 organizations that are registered under the Philippine Canine Club (PCC).
All breed, Breed Clubs, Obedience and Sport


Social Customer
How it works?
AWARENESS
TRAFFIC
-Euromonitor (2014)
Twitter: Short updates or news
regarding animal health
#zoetisph
#dog 44,317,849
#dogsofinstagram 8,877,058
#cat 37,573,275
#catsofinstagram 9,275,796
#pet 12,464,792

Show them, not tell them
-Euromonitor (2014)
-Euromonitor (2014)
Pet stores are still an
important distribution
channel.
Questions?
About Zoetis
Contact Us
Products and Description
Services
Animal Health (Taking care of your pets)
Responsibility
Links to Social Media
5 Zoetis FB Pages
Zoetis (9,186)
Zoetis Commitment to Veterinarians (142, 203)
Zoetis Poultry (449)
Zoetis Supports AG (5,747)
Zoetis Brasil (59, 373)
15, 739, 664
AWARENESS
TRAFFIC
PURCHASE
KPI: Post Reach, visit to page, views
KPI: Likes, Retweet, Favorite, Subscribe
KPI: Shares, Comments, Participation
Online Communities
4,179
Members
2,949
Members

It's all about cats
40,269 Members
18,032 Members
Official Zoetis Twitter for the Philippines
Get to know your consumers.
Opportunity to penetrate the online communities.
Get ahead of competition.

Visual Storytellers
Overall Strategy
ENGAGEMENT
PURCHASE
ENGAGEMENT
Full transcript