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robert bellamy

on 16 January 2013

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Transcript of Maker

"Learning from doing things wrong" If you have watched Ken Robinson's video on TED then you know what I am talking about.
http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html The public education system is built upon the principles of industrialism. When kids don't know they have a go. They are not scared of being wrong.
Creativity is as important as literacy; but not in schools.
Our education system is based on not making mistakes.
We don't grow into creativity we get educated out of it. Ken Robinson says: What is 'Maker' culture? Is a rising trend by which people decide to 'have a go'. Ever thought there is something you would like to do but never have?

This is about just doing it. Then seeing what happens. A longitudinal study was conducted whereby the same children were tested numerous times as they grew up.

As young children almost all over of them were considered to be genius level. Children ask questions like, how big is it? What is it made of? Is it a paperclip as we know it?

Five years later that number halved, another five years there were a few and by the time they were teenagers almost none were still at genius level.

It proved two things. Everyone has it, almost everyone looses it. Education teaches children that there is one answer.

If you aren't sure, your best chance is c). And another amazing talk by Ken Robinson During the black outs caused by hurricane Sandy in NY, some ingenious people set up a bicycle powered mobile phone charging station so people could call their family to tell them they were ok. A resource for any and all skills. It is a place where you can learn all kind of ways of making and also post your own experiences.
https://diy.org/ If you have an idea these guys can help you make it.
'Our mission is to make the manufacturing process simple to understand and easy to access.'
http://makersrow.com/ If RedBull are doing it then it must be good. 72hours to 'create a tangible game, not a video game, that can be played/exhibited in a public space', at stake $10,000.
http://www.wired.com/design/2012/07/red-bull-creation-winners/ It is about thinking more like we did as children.
The simple philosophy: Maker That the best ideas come from taking risks. That to innovate you must be prepared to fail.
'Before anyone inventing the plane they first invented the plane crash.'

The result is a movement where people are just making stuff, often they begin without knowing how it will end. Have you ever asked a child playing with Lego: 'What are you making?' and they respond 'I don't know yet.'

Here are some examples of individuals and brands getting hands on with the concept:

Here is how we might be able to use the Maker philosophy in agencies.

Five tips:

1. Make the creative process open-source.
Different people, different skills equal new ideas.
2. Think platforms, not campaigns.
How can it live on?
3. Understand APIs
Does it work with digital?
4. Adopt an iterative process
Every idea needs to be flexible and capable of evolving.
5. Create a physical/digital tension
Engage consumers in a physical, digital and mobile space fluidly and seamlessly.

If you click through to only one article make sure its this one.
http://bit.ly/UwzY1y This video inspired this whole thing. It's long but well worth it. My turn to make:

Have you ever been driving for ages and thought 'I could really go a cup of tea right now' but you don't have the time or effort to stop?

I introduce the self heating travel mug 1.0, code name (SHT mug or just SHT for short), what do you think? What are you going to make? I tried to fix a bike.
It still doesn't work.
But I can tell you a lot about why it can't. To illustrate that point: Rick Liebling says: Lets start with why it has come about.

It is a reaction to the formal public education systems found across the world.

Have you ever wondered why kids are so creative?
Full transcript