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Where is design?

Campus Party 2012 Berlin - David Gauquelin

David Gauquelin

on 14 August 2015

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Transcript of Where is design?

“A plan for arranging elements in such a way as to best accomplish a particular purpose.”
Louis XIV of France, oil on canvas 1701
by Hyacinthe Rigaud
Industrial revolution
“Creativity doesn't mean improvisation without method: this only leads to confusion and make young people feel as free and independent artists.”
Bruno Munari
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is thorough to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Dieter Rams
"No this is not about products,
this is about people."
is design?
a few thoughts about design and contemporary opportunities
David Gauquelin
Lead Designer at Prezi.com
There is no universal language, definition or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject.
Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.
Away, down
Journal of
and Manufacture, 1849.
Sir Henry Cole
Mark, sign, stamp
Putting down
Action, gesture, drawing
a mark, a sign.
Purpose, intention, project
Charles & Ray Eames
Oldowan tools
Lower Paleolithic period
Chest of drawers
Alexandre-Jean Oppenordt, late 17th century
Chair n.14
Thonet chair company, 1859
Braun FS80 TV
Dieter Rams, 1964
GRiD Systems corp. 1982
iPhone 4S
Apple, 2011
Google Drive
Google, 2012
Galerie des Machines
Paris International exhibition, 1889
Crystal Palace
London Great exhibition, 1851
Electricity factory
Paris quai de Jemmapes, 1894
View of "Cottonpolis"
England, early 19th century
Drastic changes triggered a need
to re-think how to produce objects.
The rise of the engineer
Conception becomes distinct activity.
Engineers become the prominent figure.
Development of ICT
The information revolution
a new industrial revolution...
Value "outside" the object
What is a "good designed" TV?
Bauhaus school, 1919 -1933
Make it human.
Cross disciplinary approach,
the Bauhaus, a model for design school.
An intangible, dynamic and connected "skin"
Content, functionality,
representation and identity.
Processing power
László Moholy-Nagy
From product to experience
Contemporary experience happens across different platforms, different supports, at different points in time and in different contexts.
Product design
Bring the pieces together in a meaningful way
even when you can't control every aspect.
UX/UI design
because we're tangible human beings
because that's the only thing that matters after all
because functionality, identity happens more and more through screens
because we're not bound to our computer
A delicate alchemy
where is design?
«In the same way that industrial designers have shaped our everyday life through objects (...) interaction design is shaping our life with interactive technologies - computers, telecommunications, mobile phones, and so on.»
Gillian Crampton Smith, 2002.
"Specialists are people that always repeat the same mistakes."
Walter Gropius
transversal approach
cross disciplinary
improbable mix
(make design not war)
Thank you.
Psst...we're hiring!
david gauquelin
twitter: @davidgau
Full transcript