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Samsung Galaxy 10.1" Tablet

a market demand project done for economics

Dean Haller

on 2 May 2011

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Transcript of Samsung Galaxy 10.1" Tablet

Samsung Galaxy 10.1" Tablet computer 10.1 inch screen Android 3.0 (Honeycomb) 8.6mm thickness 8.0 megapixel main camera with LED flash 2.0 megapixel front camera for video chat 100MHz dual core processor 3D graphics accelerator 16GB memory Within this price range the demand is elastic because of the availibility of substitues like the iPad and the Motorola Xoom. In this price range the demand becomes inelatic because there are fewer substitutes. At this price the demand becomes elastic again because the features offered by the Galaxy do not justify the high price tag and substitutes that offer similar features are much cheaper. 1280X800 pixel screen w/170ppi density Reasons Why The Demand Would Change:

Why It Would Increase:

Change In Income - When Joe gets a promotion from Manager to Area Supervisor, he will see an increase in his salary (income). He will then want to spend that income on products like ours. This means an increase in demand for us.

Change in Season - When the Winter rolls around, the demand for this product will increase. Not only will potential buyers not be doing outdoor activities, they'll but them as gifts for Christmas during this time. This means an increased demand for our product.

Prices of Substitutes - The price of our product is lower than that of the Apple iPad. This will mean more buyers will be able to afford our product compared to theirs, and that means an increase in demand for us.

Why It Would Decrease:

Change In The Number Of Buyers - The population of Chicago is decreasing. Therefore, the demand for this product will drop in that market as there are not as many potential buyers.

Prices of Complementary Goods - A Data Package from Verizon Wireless will cost more next year than this year. This will mean a lower demand for this product for those that run on the Verizon network.

Change in Habits - Potential Buyers are expected to return to using their Personal Computers as their primary device, rather than Tablet PCs. This means a lower demand for our product, but an increased demand for PCs. Possible improvments: Faster processor, at least 150MHz More internal memory, at least 20GB, and a slot for a removable memory card higher pixel density, at least 330ppi Camera can capture video in full 720p HD The need for this product is for a personal computore that is light weight and portable, the need also includes the features such as the fast processor, high resolution camera, and Honeycomb operating system.
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