Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

SOC 1001 - Chapter 2

No description

Lisa Smith

on 16 March 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SOC 1001 - Chapter 2

Social Research
Nonscientific Sources of Knowledge
Scientific Knowledge
Chapter 2
is here
Avoid subjectivity your bias and opinions
Four Major Nonscientific Sources
Feeling or Immediate Understanding
Not associated with rational thought
Common Sense
Widely held views
Incorrect or Wrong
Perceived Power
Objectivity - Needed
Repeated trials
Causation – Predictable
One event leads to another
Case Study
When taking an exam, there are some students that zip through the questions, finish early and turn in their paper while other students cling to their exams and work frantically when the instructor announces time is up.
Will the ones who finish first or last receive the highest score?
Create a positive and negative correlation
Experiment –- Quantitative Research
Surveys & Questionnaires
Qualitative Research
Naturalistic Observation and Setting
Field Research
Case Study
Participant Observer
Subjective Approach
Person-centered ideas
Understanding routine behaviors
Expectations of roles
Reliability and Validity
Reliability – consistency of scores or observations
Validity – is the scientist measuring the intended variable.
Informed consent
Written approval
Knowledge of the Nature of Study
Provide documentation of results
Case Study
Variables –
Distractions and
Define the IV
Define the DV
Select a population
Use random selection
Use random assignment
Create the experiment
Full transcript