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Shouldice Hospital

WAC
by

Jay Pandey

on 9 January 2013

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Transcript of Shouldice Hospital

Shouldice Hospital Topic 1 Topic 2 Topic 3 The successor to Dr. Obney as Chief Surgeon has to be selected. The selection of such a candidate should preferably be done among the existing doctors in the hospital. In case a specialized doctor from outside is appointed, proper induction to acquaint the existing surgeons must be carried out. Establish a new facility in USA
This would need some capital expenditure but at the same time will help us expand the capacity into another geographical location, i.e., the USA. Contingency Plan
1.Start operation on Saturdays
Only in the peak period of backlog (September max of 4-8 weeks)
No fresh investment required
Can maintain quality
New surgeons not required

2.Successor to Dr. Obney must also be selected:
Will Leverage the existing strength of the hospital in providing quality services to the patients Recommendation Establish a new facility in other location (USA)
Advantages
New location close to the customers.
Improve its competitive position and increase its profits.
Transfer of knowledge and expertise to the new facilities.
Disadvantages
Requires a significant investment.
Lack of quality.
It is difficult to create the same culture and atmosphere.
Potential competition with the existing facility. Contd.. Add Saturday operation: Leads to 20 % Inc in existing capacity

Advantages:
No investment is needed
Quality is maintained
Does not violate any government plan
Utilizes ideal hospital capacity

Disadvantages:
Possibility of deterioration in quality due to extra work load
Six surgeons and a supervising surgeon have to work on Saturdays
Violates the implied contract that Shouldice has with its surgeons, strong opposition by the senior doctors. Options and their Evaluations Solution implemented must be economically viable. Hence any step taken must be cost effective.
The existing strengths of the hospital setup must be leveraged in any decision taken.
The action plan implemented must adhere to the government regulations regarding the profitability of hospitals.
It must ensure that there is no dilution in the quality of the services rendered by the hospital.
There is an atmosphere of concern for the employees in the hospital.
Because of the increasing wait lists of patients to be attended to, it must be ensured that the plans be implemented as swiftly as possible Criteria Capacity should be increased without diluting the quality of service rendered
Shouldice is operating at its “ best operating level “ for a service company with limited flexibility in its plant
An increasing backlog, patients may tend to go to other hospitals which may result in losing the potential market
Issue of piracy and bad mouthing, due to piracy, they are also important concerns for the hospital. Many clinics or doctors claim to use the Shouldice technique
The next chief surgeon after Dr.Obney, who is due to retire soon, has to be selected. At the same time, retaining the existing talent pool of doctors and attracting newer doctors Problem Statement Advertisement
Advantages
Will lead to an increased awareness of the authenticity of the Shouldice method, while exposing the piracy in the method.
Disadvantages
Will lead to an increased number of patients wanting to come to the hospital, hence the backlog list would continue to increase Contd.. Add a new floor(45 more hospitals beds)

Advantages
Easy to control and maintain quality
Retain the culture and environment

Disadvantages
Would take some time to implement
Require to schedule well qualified doctors to the full capacity of five days per week Contd.. Short Term
Clear the backlog by increasing capacity of the hospital services
Select a successor for Dr. Obney, the chief surgeon who is retire soon
Long Term
Sustain quality in their services, ensuring good patient’s experience
Remain the leader in the medical field of hernia operations.
Maintain the brand equity associated with the specialized technique of Shouldice Method for performing hernia operations.
Goal of profitability while at the same serving the society by passing on the proper knowledge of Shouldice technique to other surgeon Short term and Long term objectives By: Alan O’ Dell
Administrator
Shouldice Hospital SHOULDICE HOSPITAL LIMITED By: Alan O’ Dell
Administrator
Shouldice Hospital SHOULDICE HOSPITAL LIMITED Capacity should be increased without diluting the quality of service rendered
Shouldice is operating at its “ best operating level “ for a service company with limited flexibility in its plant
An increasing backlog, patients may tend to go to other hospitals which may result in losing the potential market
Issue of piracy and bad mouthing, due to piracy, they are also important concerns for the hospital. Many clinics or doctors claim to use the Shouldice technique
The next chief surgeon after Dr.Obney, who is due to retire soon, has to be selected. At the same time, retaining the existing talent pool of doctors and attracting newer doctors Problem Statement
Full transcript