Persuasive Techniques Used In Non-Fiction Testimonials A statement by a person in support of a particular truth, fact, or claim; recommendation Bandwagon Appeals to “everyone is doing it” mentality. For example: An advertisement for shoes that tells you “everyone” is wearing them. Emotional (Sentimental) Appeals /
Loaded Language A method of persuasion that appeals to a person’s emotions in order to convince them to do or believe something.
Exaggeration Represent (something) as being larger, greater, better, or worse than it really is Contradiction A combination of statements, ideas, or features of a situation that are opposed to one another. Misleading
Statements An intentionally untrue statement made to mislead. Scare Tactics persuade a sympathetic response by preying upon the audience’s fears False Authority Use of authority instead of evidence.
Example: When a celebrity endorses a product
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Persuasive Techniques Used in Non-Fiction
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