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BUSN 1200


Matthew Stewart

on 19 November 2012

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Transcript of BUSN 1200

Dell's Placement and Distribution By: Matt, Armin, Adel, and Dillon BUSN 1200 Introduction Description of Dell -Who is Dell, and how did they start?
-What does Dell do differently then other computer suppliers?
-What efforts has Dell made to be environmentally friendly?
-What Strategies has Dell used to become more successful? -Where is Dell now as a company?
Are they as successful as they were in
the past? If not, What has changed? Distribution Methods PC's Limited Beginning of Dell Methods Dell used to Succeed Dell Today -Distribution was made through
Michael Dells dorm room.
-This is how the "just in time" system
of direct delivery was originated by dell
. -Partnered with distributed carrier
companies such as FedEx
-Would complete all of their orders
over the telephone. -Implemented the "Just In Time" delivery
system, which allowed for customers to
receive their purchases much quicker than
other companies. -Dell currently uses the same
"Just in time" delivery method.
-Dell is constantly looking for new
ways to improve their distribution
and performance. How Does Dell affect the Environment? -Constantly looking for ways to
be greener
-Virtualization technology
-Takes part in programs focused
on reducing or offsetting
environmental footprint
-Eco label certifications such as
the Energy star and the EPEAT
-Dell product power
management -Strives to become partners with
other environmentally conscious

-Free recycling programs that aims
to reduce electronics ending up in
landfills or being exported to
third-world countries
-Designing for efficiency
-Aiming for the least maintenance
requirement Swot Analysis Strengths
-One of the largest producers
of personal computers
-low use of intermediary's
-Products made to customers
-Very good Branding
-Excellent customer service Weaknesses
-The amount of partners they have
can affect continuity
-They only build computers not develop
-Their relations with computers retail
outlets are weak
-Their computers are not unique to the
market Opportunities
-Their distribution technique is unique
to the market
-Expand their product breadth and depth
-Build on their "one step" shopping
-Start to develop new products not just
assemble them
-Expand retail over seas -Threats
-There is many well established PC
-The Competition retails very well
-The Economy is always changing
-New entry's to the market The Growth of Dell's Distribution -Distribution and placement is the
essence of Dell.
-Able to go International quicker
-Improved assembly line
-Weakly meetings
-Dells purchases
-New customers.
Conclusion -Set a new standard throughout the
technology market
-Dell achieved reducing their prices
considerably by "cutting out the middle man"
-They have successfully implemented many
strategies, programs, and materials into their
distribution and delivery, drastically reducing
their overall carbon footprint.
-Uses primarily company's such as FedEx and
UPS to transport and deliver their products.
-Dell has also started looking more into the
business aspects of their products and
productions. -Highest quality
-Leading technology
-Competitive pricing
-Individual and company
-Best-in-class service and support
-Flexible customization capability
-Superior corporate citizenship
-Financial stability FedEx Dell and efficiency Improved per watt performance by 101 times

Servers and storage products operate at a higher temperature using fresh air cooling systems.

Reduced carbon footprint of facilities by 16% by avoiding 25 million tons of greenhouse gases Chemicals harmful materials Arsenic, mercury, lead, phthalates, flame retardants, paints and coating, glues and adhesives, BFR/CFR/PVC *Use of recycled material in products (7.4 million pounds of recycled plastics in desktops and monitors)
*Free recycling, refurbishment, reuse
*Banned the export of non-working electronics to third world countries
*Design and use recyclable material in packaging •They have 43 all-electric delivery cars
•They have 330 hybrid-electric delivery cars
•They have 58 trucks that uses compressed
natural gas, liquefied petroleum gas, and
liquefied natural gas as fuel
•They use electric energy to run their
package sorting system, and their copying
and printing equipment. Sea and Rail

Partnership with companies that reduce waste and deliver on time Shipment Packaging Reduce waste
Increase efficiency
Package and ship in a bundle
Reduce packaging size
Use alternatives like bamboo, recycled material and bamboo
75% eco-friendly packaging Global Citizenship Support and fund:
Ambositra-Vondrozo forest corridor in Madagascar
Fish farming and Bee keeping
repairing agricultural irrigation
Training farmers for the off season, to find new sources of income and to protect the forest Striving to be environmentally friendly Implemented strategies that have controlled corporate CO2 emissions
Plant a tree program
Purchasing Carbon credits
Uses environmentally friendly image to sell products Market Total Total market share that each company owns
Full transcript