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PUBLIX SUPERMARKETS

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by

Brittany Garcia

on 13 November 2013

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Transcript of PUBLIX SUPERMARKETS

PUBLIX SUPERMARKETS BREAK-DOWN
Vision and Mission Statements
Market Segmentation

Brief History
FIRST PUBLIX
FOUNDER
Internal
Competitive Profile
External
What strategies?
Intensive:
Market Penetration
Market Development
Product Development
Operational:
Backwards Integration
Horizontal Integration
IE Matrix
Scores of IFE & EFE --> Cell I of IE Matrix
Meaning?
"Grow and Build" Stage
Full transcript