Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

UK Space Agency - Communications

Agency Communications Team - Strategy and Delivery 2011/2012
by

UK Space Agency

on 29 June 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of UK Space Agency - Communications

COMMUNICATIONS Strategy + Delivery
2011 to 2015
To establish the UK Space Agency AS the Definitive and knowledgeable voice of the UK space sector.
Matt
Julia
Steve
Press officer
Build on the successes of the past four years to keep space at a high profile in the media
Make the role and expertise of the Agency common household knowledge
Establish our website as the primary portal for UK space community news, careers and multimedia
Build a consistent social media voice, built on our existing social media presence
Inform and engage all of the Agency's audiences through interesting, relevant publications and events
Head of Communications
Digital Officer
Social Media
the most influential way to communicate online
reaches large audiences very quickly
multiple formats: news, images, videos
allows us to see what people are saying about the Agency
communicates directly with a variety of audiences
gives the Agency a 'voice'
@spacegovuk
twitter.com/spacegovuk
youtube.com/spacegovuk
flickr.com/photos/spacegovuk
Agency Newsletter
good way of driving traffic across multiple social platforms and highlighting ‘top news’
New digital initiative for the Agency
corporate-style news, events and content from our website
so far:
3 issues
120 subscribers
Press + Media
events
Website
our most successful social media platform
nearly 7000 followers (target 2012: 10,000)
used daily to promote Agency news
track what people say about us
great public communication tool
quick access to information
communicate with public on personal level
How To
Engage with Social Media
How To Plan Events
1. flag to the communications team as early as possible
2. help us understand what you want to get out of it
3. comms team can advise on stands, publications, press support and logistics
5. deliver
6. assess and feed back
was the preparation right?
did you get what you wanted from the event?
what could have been done differently?
what worked and what didn't?
Headline events
International astronautical conference
Farnborough
UK Space Conference
How to get something in the newsletter
1. know why you want it in the newsletter
2. discuss with Matt
4. Steve does/does not add it to the newsletter
4. profit
q's
q's
1. know what you want to say
2. ask Steve which channel is right for you
3. Steve posts to your chosen channel
4. continue the dialogue
Three primary aims:
Demonstrating Leadership for the UK SPace Community
STEM promotion and inspiring Children about Space
Strengthening Partnerships with Industry, Academia and other key stakeholders
q's
4. prepare
Publications
communications team
space:uk
IGS ACTION PLAN
consultations
Contribute
3. Decision
guidance on the BIS intranet
1. know what you want say
2. identify what publication you are targeting
How To:
Publish
3. talk to any of the comms team
4. get the text right
5. publish
1. know why you need a published document
2. talk to Matt
3. draw up the spec
Understand your audience!
4. brief designers
5. get the text right
6. print
7. distribute
q's
•answering media enquiries/providing info for articles and TV programmes
•setting up interviews with media and providing briefings for interviewees
•writing and issuing press releases
•writing web stories
•approaching media with ideas for stories/TV items
•writing articles for publications
•running press briefings
•providing press support for events
key Media Outlets
to increase media and public awareness of the UK Space Agency and the work we do
How to Get Press Coverage
1. know what you want to say
2. flag to the comms team
as early as possible!
STRATEGY + Delivery
External
Internal
ktn
academia
corporate pr
bis
industry
Staff
(cc) photo by theaucitron on Flickr
(cc) photo by theaucitron on Flickr
uk space
the general public
tsb
international partners
esa
other government departments
STRATEGY 2011 to 2015
DELIVERY PLAN 2014/2015
COmms GRID
spokespeople
the MINISTER
Dr. Dave Parker
3. identify your target publications and potential partners
5. get your language right
use the style guide
7. Julia publishes your piece
8. assess the coverage
4. use the right spokesperson
Key Documents
COmmunications Strategy 2011 to 2015
Delivery PLAN 2014/2015
Agency Communications Grid
Branding Guidelines
Style Guidelines
External Communications Policy
6. sign off
q's
gov.uk/ukspaceagency
to be the destination for information on the UK civil space community and achievements
AIMS:
provide visitors with a rewarding experience
create newsworthy, topical and engaging content
ensure content regularly refreshed
make it easy to interact with the UK Space Agency
build links to stakeholder websites build social media presence
Agency BLOG
contributors
DAve Parker
Directors
One-off Contributors
TO BE SET UP in May 2014
news
comments
discussion
a more conversational tone
gov.uk blog formats
the minister
What is our Tone?
clear
Aspirational
Accessible
Authoritative
q's
Stakeholders (space industry academia)
General public (schoolchildren, students, graduates, parents/guardians)
Educators
Media (on and offline)
Policymakers
who are we talking to?
careers feed?
q's
Madeleine
Events Officer
Catherine Mealing-Jones
Chris Castelli
Director of Policy
Policies
Corporate Website
Growth
Supporting Detail
Space Science + Exploration
Earth Observation
Growth
To Add:
Telecommunications
Navigation
Education
Technology
= Programmes!
News
Corporate Content
Policies
Documents
Management Team
Minister
Contact
Issue
Actions
Background
Supporting Detail
Latest
Economic Figures
Funding
Missions
Careers
Missions
Reaction Engines
ODA Programme
Bilateral Programmes
Branding
Agency Logos
Partners
Annual Report
Branding Guidelines
Email signatures
Letterhead
Business Cards
Bad
Full transcript