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IKEA. Digital Marketing Strategy.
Transcript of IKEA. Digital Marketing Strategy.
Separate Search and
"According to Carnegie Melon[sic], only one book has been distributed in more copies than the Bible — the IKEA catalogue."
IKEA lowered its prices by an average
of 2% each year since 2000.
Estimated results vol.2
estimated reach according to Google AdWords
estimated reach according
Social Media Interactions
Increase in total sales across stores in Portugal
among non-targeted audiences
Founded by Ingvar Kamprad in 1943
More than 315 IKEA stores
The users have to discover the items and take a picture with the product. After that, they have to upload the picture to
IKEA’s Facebook page.
Utilization of particular products from the new catalogue and to place them in some of the most crowded areas in Lisbon.
At Prezi, we
Adam Somlai Fisher
was created by an
with his own
Prezi operates on a freemium business model, which makes Prezi available to all.
The company has been cash-flow positive since year one.
people are now using Prezi
More than 16 million
To San Francisco
To make sharing ideas more
Peter Arvai CEO
Peter Halacsy CTO
Adam Somlai Fischer
2 new prezis every second!
TED Conferences invested in Prezi because of their shared mission: helping people share great ideas.
In 2011, Prezi raised a Series B financing led by Accel Partners.
millions of reusable prezis.
Remarketing RLSA and
Development of Digital Marketing Strategy
for IKEA's New Catalogue
The new catalogue campaign
At the end of the campaign, five of the people will win the product
Brief History and
IKEA's presence on social media
Photos, links to particular products from the website, discounts and promotions, YouTube videos:
Celebrating national holidays, promoting its products and publish news around the brand;
"How to" tutorials, inspiration videos, new products
Generate a buzz
Increase brand engagement
Increase the profit
Slogan of campaign:
IKEA–designed for everyone
Duration of campaign:
Social Media Platform Used
Facebook, YouTube AdWords
Design optimal campaign
structure for the IKEA’s
new catalogue accommodating
budget flexibility and ROI segmentation
In-stream video ads targeted by location, age, gender and interests. Short teasers related to the Facebook campaign. The ad itself will represent particular spots in Lisbon and will carry the message “Something interesting is going to happen. Right here. Keep in touch with our Facebook page. IKEA – Designed for everyone.”
For each day of the campaign a new video is going to be uploaded in YouTube showing the best moments of interaction between the customers and the product. Every video should carry a message related to the experiences that had happened with the product and that specific spot.
Designed for everyone!
There are approximately 9,500 home furnishing
products in the Ikea range.
Launch date: 2016, Sep 1