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Social Media Marketing

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by

Elina Plane

on 4 March 2015

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Transcript of Social Media Marketing

Facebook Campaigns
Step 1
How to create a facebook campaign?
Step 1: Create your campaign
Step 2: Create your ad set
Step 3: Create your ad
Choose - "Create an Ad"
Choose the objective
Go to Ads Manager
Choose your target audience
Define interest groups
Define budget
Step 2
Optimize
Step 3
Choose image(s)
Write headline, text, link description
Choose a pixel
Where it will be shown?
Place order!
Editing
1. Go to "Campaigns"
2. Choose campaign you want to edit
*Here you can change campaigns status
3. When you choose one, you see this:
Click again on this campaign and now you see this:
4. You can change budget and manage time here:
5. Here you can change picture, descriptions, audience, manage budget and time:
Pictures and description
Audience, budget, time
Power Editor
Go to "Power Editor"
Download it every time you want to edit ads
Edit budget
Schedule
Manage time
And now EDIT!
how to edit it?
social media marketing
facebook
twitter
linkedin
google+
posting
Step 1: Click here
Step 2: Start to write!
Step 3: write down!
Highlight title
Shorten link
Use hashtags
Use websites such as:
goo.gl
ow.ly
bitly.com
OR just search on google
Now it looks like this:
Step 4: Add photos
And now it should look like this:
Step 5: Post!
Post immediately
Schedule your post
Time
Date
Post in scheduled time
Examples
Remember!
CONTENT - short text
IMAGE - eye-catching
TITLE - question or exclamatory sentence
LINK - shortened
Click to "Insights"
Here you can see:
Comparison between competitor pages
Most successful posts
Weekly statistics
How many likes page has?
How many people reached posts?
How many people visited page?
Post analysis
Follower analysis
Check "Activity"!
Check messages, answer!
Check notifications
More
See summary here
See detailed report here
Set criteria to the report
Date range
Put it in Excel!
Another way to see report
Just click here!
Reports
Log in and tweet!
Check notifications!
Read and answer!
Short text
Hashtags
Shortened link
Good image
Use tweetdeck.twitter.com!
And schedule your tweets
On tweetdeck you can easier find
people that are looking for a room;
useful information etc.
Retweet!
Reply!
MEASURE
analytics.twitter.com
tweetchup.com
twittercounter.com
tweetarchivist.com
followerwonk.com
Step 1: Click on "Interests"
Step 2: Click on company
Step 3: Post!
Short text
Shortened link
Step 2: Click on "Companies"
Search for relevant groups and join them!
Follow discussions and participate
But before that...
Upgrade your own profile!
Log in!
Step 1:
Short text
Hashtags in the end
but picture CAN´T look like this!
Remove it and upload new one(s)
Just like here:
Can add also descriptions
And now just share it!
Share everything you find interesting for students!
Elina Plane
Step 2:
Post!
Full transcript