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Social Media Marketing
Transcript of Social Media Marketing
How to create a facebook campaign?
Step 1: Create your campaign
Step 2: Create your ad set
Step 3: Create your ad
Choose - "Create an Ad"
Choose the objective
Go to Ads Manager
Choose your target audience
Define interest groups
Write headline, text, link description
Choose a pixel
Where it will be shown?
1. Go to "Campaigns"
2. Choose campaign you want to edit
*Here you can change campaigns status
3. When you choose one, you see this:
Click again on this campaign and now you see this:
4. You can change budget and manage time here:
5. Here you can change picture, descriptions, audience, manage budget and time:
Pictures and description
Audience, budget, time
Go to "Power Editor"
Download it every time you want to edit ads
And now EDIT!
how to edit it?
social media marketing
Step 1: Click here
Step 2: Start to write!
Step 3: write down!
Use websites such as:
OR just search on google
Now it looks like this:
Step 4: Add photos
And now it should look like this:
Step 5: Post!
Schedule your post
Post in scheduled time
CONTENT - short text
IMAGE - eye-catching
TITLE - question or exclamatory sentence
LINK - shortened
Click to "Insights"
Here you can see:
Comparison between competitor pages
Most successful posts
How many likes page has?
How many people reached posts?
How many people visited page?
Check messages, answer!
See summary here
See detailed report here
Set criteria to the report
Put it in Excel!
Another way to see report
Just click here!
Log in and tweet!
Read and answer!
And schedule your tweets
On tweetdeck you can easier find
people that are looking for a room;
useful information etc.
Step 1: Click on "Interests"
Step 2: Click on company
Step 3: Post!
Step 2: Click on "Companies"
Search for relevant groups and join them!
Follow discussions and participate
But before that...
Upgrade your own profile!
Hashtags in the end
but picture CAN´T look like this!
Remove it and upload new one(s)
Just like here:
Can add also descriptions
And now just share it!
Share everything you find interesting for students!