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Transcript of Starbucks 4P's
4 P's OF MARKETING
Las Vegas Casino's
From small town USA to
New York City
and everywhere in-between
What Do They Sell?
Half off Frappuccinos
Right market segmentation.
Transformation of Earth's View of Coffee
How has Starbucks marketing tactics helped the companies marketing strategy?
In the Boise, ID market
Prices range from $2.65 to $4,000
Word of Mouth
People carry Starbucks everywhere
Accepted by the target market by location...