Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Starbucks 4P's

Marketing 421
by

Rich Gummersall

on 19 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Starbucks 4P's

Rich Gummersall
Starbucks
PRODUCT
PLACE
PRICE
PROMOTION
4 P's OF MARKETING
Frappuccinos!
Lattes!
Coffee!
Desserts!
Sandwiches!
Tea!
Smoothies!
Bottled Drinks!
Cities
Conveniences
Airports
Markets
Malls
Las Vegas Casino's
From small town USA to
New York City
and everywhere in-between
Where?
...Everywhere
Countries
China
Egypt
France
$10-18.99
What Do They Sell?
$7-39.95
$2.65
$3.95
$4.25
$2.95-4.45
$3.95-5.95
$3.95-5.50
Happy Hour!
Half off Frappuccinos
Holiday Sale
Commercials
Billboards
Sales
Radio Ads
Social Media
Right market segmentation.
Execution
By
Transformation of Earth's View of Coffee
China expansion
How has Starbucks marketing tactics helped the companies marketing strategy?
.com
So basically...
In the Boise, ID market
Prices range from $2.65 to $4,000
Obviously..
Word of Mouth
People carry Starbucks everywhere
Accepted by the target market by location...
Superb leadership
Full transcript