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The Power of Story

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Kami Thordarson

on 6 June 2014

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Transcript of The Power of Story

Using Digital Storytelling to Teach Story Thinking
The Power of Story
Los Altos, California
4,500 students
7 elementary schools
2 junior high schools
consistently achieves a
high state ranking
Exposition
Revolutionizing learning and empowering
teachers and students through creative
problem-solving and collaboration.

One Strategy: Digital Storytelling
A Story Beginning
Why do we tell stories?
What makes a good story?
Brain Science - neural circuitary
is designed to crave story.
"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories."
-Jonathan Gottschall, The Storytelling Animal
"Non-stories may provide information, but stories
have a unique power to move people's hearts, minds,
feet, and wallets in the storyteller's direction."

"...stories emotionally transport the audience so they don't even realize they're receiving a hidden message. They only know after the story is told that they've heard and felt the teller's call to action."
-Peter Guber, Tell to Win
Branding:
Why?
Tools
Digital Media Literacy - teach Story Thinking
Performance Based Assessments -
think TED Talks
Engages students with story (brain craves)
Builds Empathy
Access is the only barrier to broadcasting
Digital Stories are......
Good, clear expository writing
Traditional, oral storytelling
Short movies
Games, interactive, and participatory - audience is both story listener and story creator
Green screened
Animated
Include original artwork and music
Art stories
Trending in today's business world:
Using story to persuade/sell
Using story to report data
Using story to present information

Resources: Tell to Win by Peter Gruber
Whoever Tells the Best Story Wins by
Annette Simmons
"Digital storytelling is the best weapon for media creatives. There are three ways in which digital storytelling is different from analogue storytelling. It creates a brand story, and doesn’t just provide product information. Also, it allows marketers to pull in people, rather than pushing merely consumers. Thirdly, it creates significant word of mouth."
- Thomas Kin, Creative Director, Global Creative Team, Cheil Worldwide
Students must become savvy writers and designers, creating digital stories that take advantage of, rather than suffer from, the visually stunning effects today’s tools provide.

Less is more mantra.
Crafted properly, stories don’t sell
– they simply tell and teach by example.
Student Examples
Early attempts tied to
literature and language
Rising Action
SHIFT: New Direction
Climax
Must be memorable
Must be brief
Must be different and worth repeating
Look at culture instead of trends
Classroom App:
Analyze a brand and define story elements.
Create a new story for a current brand.
Create a new product/service along with
branding strategy
Create a brand for a scientific element, an historical object, a character
Resumes/Job Opportunities:
Classroom App:
Create your own resume
"All About Me" evolving into ePortfolios
Create a resume for a famous figure
Create a job description for a future company
Infographics:
Graphic visual representations of information,
data, or knowledge.
Classroom App:
Math/Science - Data Analysis
History - Events and People, Timelines
Literature - Story Elements
Project Based Learning tool
"Committing a bad story to digital media
is like giving a bad guitar player
a bigger amplifier." -Jason Ohler
Things to Consider:
Assessments
Time frame
Access to Equipment
Learning Management
Set clear goals (give them an audience).
Assess the story.
Assess all of the artifacts used to create the digital story, especially the written work.
Assess student planning and process (storyboards and story maps)
Assess their content understanding.
Assess media grammar - students should be able to explain their choices and defend their work.
Assess student teamwork.
Assess their performance.
Have students self-assess their projects.
Redflags:
Not enough time for content
Letting tech tool get in the way
Students need story elements
Resolution
Movie Editing Tools
iMovie
Windows MovieMaker
Cloud Based:
WeVideo
Animoto
Screencasting
iPad Apps
Infographic Tools
Easel.Ly
Pictochart
Viziualize.Me (resume)
Dipity (timelines)
Tagxedo/Wordle
Infogr.Am
Audio Tools:
Considerations:
How do you add emotion, create tension
with only sound?
Podcasting
Performance storytelling
(NPR's Snap Judgement)
Song Parodies
Garageband (Mac)
Audacity - open source
Considerations:
Access to images, copyright or self created
Presentation skills
Focus on content and balance
Transitions
Story Maps

shows the flow of story
reflects the story core
beginning (call to adventure),
middle (transformation), and end
(solving the problem).
EMOTION
Storyboards
make sure the sequence of events
in the story make sense
they show the flow of story
MOTION
Considerations
Good data
Understanding of visual thinking
Purpose
word
Presenter:
Kami Thordarson
kthordarson@lasdschools.org
Twitter: @kamithor
#storythinking
#nuevailc
Resources
Provide choices
Choice of content
Choice of genre
Choice of tech tool
Choice of audience
Spark creativity
Recognized Narrative Systems
for Engaging Content
Slaying the Dragon
Call to Adventure
Invitation for Rebirth
Journey and Return
Social Media
Twitter
Facebook
Youtube
Blogging
Classroom App:
@WWII Tweets from 1941 (non-fiction real time storytelling)
Character tweets from literature
Fake Facebook page for historical characters, Youtube channel, Spotify playlist
Combine branding and resume building through Linked In profile
Teaching Story Thinking
Full transcript