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Transcript of Visual Culture
Defacing posters and ads
posted on public and private spaces
is vandalism. Whatever you do with this
material is 100% your responsibility. So
don't sue us. We are not rich. Have fun and
2.4 Ghz Project
Tactical Ice Cream Unit
7 Principles of Visual Culture
Today, as part of Consumer
Culture, the view promoted by advertising is simply put: Seek the good life through a goods life.-
In Art Education
POET- POINT OF ENTRY TEXT
Default point of entry
the video above
and list the signifiers.
Sign-Contains a meaning other than
itself and is able to communicate
to those interpreting or decoding
Signifier- Is the form a sign takes.
Signified- The meaning conveyed.
The contemporary artist is a semionaut, (s)he
invents trajectories between signs- Bourillard
What do each of these signify?
What do they mean to you on a personal level?
Edgar Heap of Birds
In Art Education
Where is the Body?
How do the sense
of touch, taste, smell, & hearing
Art As Experience-John Dewey
Guarded View, 1991
Portraits of Cigar Store Owners, 1992
Baby Carriage, 1908
Hood, 20th c.
Silver Repousse Vessels and Slave Shackles
Installation: painting of Harper’s Ferry, pikes used at Harper’s Ferry, projected names of slaves who rebelled, dollhouse
Punt Gun for Chesapeake Bay Hunters
Installed with escaped slave reward posters
Whipping Post and Period Chairs
Mining the Museum Label posted throughout the exhibition
“The growth of capitalism has been a powerful influence in the development of the museum as the proper home for works of art, and in the promotion of the idea that they are apart from common life.” (7)-John Dewey
Billboard Liberation Front
“Why is the attempt to connect the higher and ideal things of experience with the basic vital roots so often regarded as betrayal of their nature and denial of their value? … A complete answer to the question would involve the writing of a history of morals that would set forth the conditions that have brought about contempt for the body, fear of the senses, and the opposition of flesh to spirit.” (20)
Spore 1.1 is a self-sustaining ecosystem for a rubber tree plant purchased at Home Depot. In this project, Home Depot is responsible for the plant in two ways: first, an unconditional guarantee to replace any plant they sell, for up to one year; second through an implied cybernetic contract. This second responsibility is the creative content for the work, where the economic health of Home Depot is transitioned through a series of physical computing techniques to a mechanism for controlling the watering of the rubber tree.
Google Doodle Project
TECHNOLOGICAL INNOVATION COMES FROM WITHIN SOCIETY & SOCIETAL RELATIONS CHANGE THE TECHNOLOGY IN QUESTION.
Relatively Integrated Mass Culture
Many Fragmented Taste Cultures
CONTROL BY CENTRAL GOVERNMENT
PERIPHERAL DECISION MAKING
THE MANUFACTURE OF IDENTICAL OBJECTS
GLOBAL WITH SIMULTANEOUSLY LOCAL IDENTIFICATION
MANUFACTURE OF GOODS
MANUFACTURE OF INFORMATION
Authorship and Authority
Basic Postmodern Theory
a metanarrative is an untold story that unifies and totalizes the world, and justifies a culture's power structures. Examples of these stories are nationalisms, religion, and science, to name a few. Metanarratives are not usually told outright, but are reinforced by other more specific narratives told within the culture.
The Postmodern Condition
Death of the Author
Barthes's essay argues against traditional literary criticism's practice of incorporating the intentions and biographical context of an author in an interpretation of a text, and instead argues that writing and creator are unrelated.
Lakoff and Johnson
Metaphors We Live By
"Ideology represents the imaginary relationship of individuals to their real conditions of existence"
Aura (the eliminated term) is explained in analogy with the experience of nature (a mountain range or the shadow of a branch perceived in a unique moment) superseded in the experience of mechanically reproduced images, for which, however perfect they are as images, are missing the point of presence—the presence of the object—that gives it its aura.
Activity: Design the perfect
gift for a person of the opposite
Using what you have at hand
in an artful way.
Review of theories
Principles of Visual Culture
Digital Visual Culture