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Visual Culture

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by

Matthew Sutherlin

on 21 June 2015

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Transcript of Visual Culture

Warning:
Defacing posters and ads
posted on public and private spaces
is vandalism. Whatever you do with this
material is 100% your responsibility. So
don't sue us. We are not rich. Have fun and
be safe!
B.L.O
Consumption
2.4 Ghz Project
Tactical Ice Cream Unit
Surveillance
7 Principles of Visual Culture
Paul Duncum
POWER
IDEOLOGY
MULTI-MODALITY
REPRESENTATION
SEDUCTION
GAZE
INTERTEXTUAL
Today, as part of Consumer
Culture, the view promoted by advertising is simply put: Seek the good life through a goods life.-
Paul Duncum
VISUAL CULTURE
In Art Education
POET- POINT OF ENTRY TEXT
Default point of entry
Postmodern Principles-Gude
Power/Surveillance
FOUCAULT
http://www.instructables.com/id/Finally-Im-being-recognized/step4/Does-this-suit-really-make-me-invisible/
Activity: Watch
the video above
and list the signifiers.
Semiotics
Sign-Contains a meaning other than
itself and is able to communicate
to those interpreting or decoding
the sign
Signifier- Is the form a sign takes.
Signified- The meaning conveyed.
Saussure-
Icon-Resembles
Index-Points To
Symbol-Learned Convention
The contemporary artist is a semionaut, (s)he
invents trajectories between signs- Bourillard
What do each of these signify?
What do they mean to you on a personal level?
DIGITAL
VISUAL CULTURE

Roger Shimomura
Bio:
http://www.rshim.com/pdf/RShim_Bio_0612.pdf
Sandy Skoglund
Edgar Heap of Birds
Olaf Breuning
In Art Education
Candy Jernigan
Where is the Body?
Visual Dominance
Criticisms
How do the sense
of touch, taste, smell, & hearing
factor in?

Art As Experience-John Dewey
Activity
Fred Wilson
Guarded View, 1991

Portraits of Cigar Store Owners, 1992

Baby Carriage, 1908
Hood, 20th c.

Metalwork 1793-1890
Silver Repousse Vessels and Slave Shackles

Installation: painting of Harper’s Ferry, pikes used at Harper’s Ferry, projected names of slaves who rebelled, dollhouse

Dollhouse, 1860

Dollhouse Interiors

Punt Gun for Chesapeake Bay Hunters
Installed with escaped slave reward posters

Cabinetmaking 1820-1860
Whipping Post and Period Chairs

Mining the Museum Label posted throughout the exhibition

“The growth of capitalism has been a powerful influence in the development of the museum as the proper home for works of art, and in the promotion of the idea that they are apart from common life.” (7)-John Dewey
Billboard Liberation Front
“Why is the attempt to connect the higher and ideal things of experience with the basic vital roots so often regarded as betrayal of their nature and denial of their value? … A complete answer to the question would involve the writing of a history of morals that would set forth the conditions that have brought about contempt for the body, fear of the senses, and the opposition of flesh to spirit.” (20)
Waffal Bilal
Bill Shackelford
Matt Keyon
Spore 1.1 is a self-sustaining ecosystem for a rubber tree plant purchased at Home Depot. In this project, Home Depot is responsible for the plant in two ways: first, an unconditional guarantee to replace any plant they sell, for up to one year; second through an implied cybernetic contract. This second responsibility is the creative content for the work, where the economic health of Home Depot is transitioned through a series of physical computing techniques to a mechanism for controlling the watering of the rubber tree.
Google Doodle Project
http://www.google.com/doodle4google/
Ron English
TECHNOLOGICAL INNOVATION COMES FROM WITHIN SOCIETY & SOCIETAL RELATIONS CHANGE THE TECHNOLOGY IN QUESTION.
Grand Narrative
Double Coding
Mass Production
Segmented Production
Relatively Integrated Mass Culture
Many Fragmented Taste Cultures

CONTROL BY CENTRAL GOVERNMENT
PERIPHERAL DECISION MAKING

THE MANUFACTURE OF IDENTICAL OBJECTS
VARYING OBJECTS

FEW STYLES

MANY GENRES
NATIONAL CONSCIOUSNESS
GLOBAL WITH SIMULTANEOUSLY LOCAL IDENTIFICATION
MANUFACTURE OF GOODS

MANUFACTURE OF INFORMATION
Authorship and Authority
Tim Hawkinson
Basic Postmodern Theory
a metanarrative is an untold story that unifies and totalizes the world, and justifies a culture's power structures. Examples of these stories are nationalisms, religion, and science, to name a few. Metanarratives are not usually told outright, but are reinforced by other more specific narratives told within the culture.
Jean-François Lyotard
The Postmodern Condition
Jacques Derrida
Deconstruction
Roland Barthes
Death of the Author
Barthes's essay argues against traditional literary criticism's practice of incorporating the intentions and biographical context of an author in an interpretation of a text, and instead argues that writing and creator are unrelated.
Lakoff and Johnson
Metaphors We Live By
Louis Althusser
IDEOLOGY
"Ideology represents the imaginary relationship of individuals to their real conditions of existence"
(Lenin, 109)
Aura (the eliminated term) is explained in analogy with the experience of nature (a mountain range or the shadow of a branch perceived in a unique moment) superseded in the experience of mechanically reproduced images, for which, however perfect they are as images, are missing the point of presence—the presence of the object—that gives it its aura.
+
+
=
Activity: Design the perfect
gift for a person of the opposite
sex.
Bricolage
Using what you have at hand
in an artful way.
Evidence
Stereotypes
Topics Recap:
Review of theories
Principles of Visual Culture
Postmodern Principles
Bricolage
Surveillance
Consumption
Evidence
Semiotics
Stereotypes
Culture Jamming
Digital Visual Culture
Criticisms

Jon Uriarte
Full transcript