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Creative Product Promotion

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Rachael Pursley

on 28 September 2012

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Transcript of Creative Product Promotion

£2 Million Campaign 1976 Original Logo So why Apple? Beatles
Isaac Newton
Apple: Fruit of Knowledge Tribute to Make it known it's an Apple and not a Cherry.
'Byte' Stripes represent colour to screens for the first time! Cheaper Logo Apple continues to Evolve "Don’t worry, We haven’t replaced the logo, just updated it. We’ll continue to reflect who we are and what we stand for as a company in the same timeless symbol: an apple with a bite taken out of it." Objective: Apple is committed to bringing the best personal computing experience to students, educators, create a professionals and consumers around the world through it's innovative hardware, software and internet offerings. Average Seeing the future! Salary £32,000 PR Brand Promise To block out all virus's To give the customer new innovative products
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