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Transcript of Analytical Presentation
Incorporating Other Voices: Three parts to an argument Claim Proof Warrant How analytical reports can be use in the business area. Analytical business reports are written for different purposes, depending on who need the data. Provide Answer
Identify Trouble Areas
Plan Ahead Provide Answers Analytical business reports often
present information in the form of statistics or graphs. Identify Trouble Areas It will also provide company executives with a view of any potential problem or areas that need attention. Identify Patterns An analytical report may reveal any patterns even though this may not have been the purpose of the report. Plan Ahead Company executives may use an analytical report to plan ahead Related Video A statement of what you want to prove Statements that support your claim Logical connection between claim and supporting facts
Business analytical & Optimization Decision-Making Steps Decision-Making steps are put into seven effective ways to go about this decision making process The first step The second step The third step The fourth step The fifth step The sixth step The seventh step Outline your goal
and outcome Gather Data Brainstorm to develop
alternatives List pros and cons of
each alternatives Make the decision Immediately take action Learn from, and reflect
on the decision making An analytical essay often contains the following "sections": The audience in mind, controls the writer's sentence structure, vocabulary, number of details, and types of details. Logos (Rational Appeal)
Pathos (Emotional Appeal)
Ethos (Ethical Appeal) At the beginning of an essay, abstracts allow you to introduce your subject to your readers before you go into your analysis in detail. Claims answer one of the first questions readers have about an essay: What is the writer trying to prove? Until proven, all claims are opinions, and claims subdivide into three categories. Value Claims Factual Claims Sufficient Data
Facts vs. Inferences Policy Claims Obligation
Cultural An analysis in which you describe and evaluate the warranted and the unwarranted, the explicit and implicit assumptions. They are developed in four ways: Cultural
Idiosyncratic Often writers imply more than they actually say. Learning to recognize and understand implications is an important part of reading and writing critically and carefully. Hidden arguments are those implications. (When we read for implications, we are learning to "read between the lines.")
To build tension, and therefore interest, in the essay,
To highlight an idea by drawing a reader's attention to the idea, perhaps a controversial or misunderstood idea, or
To challenge the reader to re-evaluate her/his beliefs. Under the best circumstances, writers use inherent contradiction to Abstract Claim Assumption Hidden
Arguments Inherent Contradictions Intended
Audience Evidence Claims are not facts
Strong foundation Has one subject.
Uses a specific type of language.
Contains new information.
Uses facts and data.
Has taught you something by the end of it. You can tell when a text is informative as it: (For example: Cats)
(Cats are predators).
(Cats are members of the feline family.)
(Cats were held in high regard in ancient Egypt.)
(Cats have been domesticated for centuries.) • explain something most readers won’t know
• present the latest research on a topic
• define a complex term
• compare and contrast opposing viewpoints
• analyze a cause-effect relationship
• teach readers how to solve a problem or apply knowledge The goal of an informative essay is not to present your opinion, but "to inform or educate the audience on a given topic"
(The KU Handbook for Writers, 2008, p. 102). Your informative essay might What to look for Informative texts are created to teach people who would like to gain more knowledge/ experience in a particular area.
They give us details about aspects of life in order for us to go about our existence with as much knowledge as possible.
Is designed to convey facts and data. Analytical Writing Informative Writing According to a Virginia Tech survey, college students make an average of 11 calls a day from their cell phones. College students use cell phones so often, an average of 11 calls a day, that professors consider them to be a potential source of cheating. Informative or Analytical? "Two female college students using cell phones in class." VisualPhotos.com. Web. 7 Mar 2011. Writing that is simple, direct, concise, and to-the-point.
It breaks down and evaluates an issue or an idea into its components and parts.
Is an argument in which you study the parts of something to understand what it is made of, how it works, what it means, what its problems may be, or why it might be significant. Example of an Analytical Essay Genre of Analysis Quotation
Summary When you quote from the text, you copy the words exactly as they appear in the original When you paraphrase, you put into your own words an idea that the writer conveys in the text. The paraphrase in itself should not convey any interpretation of the writer's ideas; instead, the paraphrase should be your own way of stating the exact idea that the writer conveys. When you summarize, you use considerably fewer words to convey a writer's ideas. A writer might make a good point that you could use as evidence to support your interpretation of the text, but the writer might develop this idea over several paragraphs.