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Marcus King - Speed Up Production

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Kristin Kumar

on 26 March 2013

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Transcript of Marcus King - Speed Up Production

Marcus King - Speed Up Production 1942-1943 Art Terminology Color: The painting is very limited in color, made up of mostly reds, yellows, blues and blacks. It is very dominant in primary colors, and warm colors. Warm colors are used to give more depth to the artwork Composition: The painting is spread out evenly. It is in a form of an "I" with the text at the top, the dominant picture in the middle, and then text at the bottom. It is composed in a way that makes it easier to break down the information. Expressive: Marcus uses strong colour in this painting, in this case red is used to make the word "Production" stand out. It is identified as a keyword Focal point: The focal point of this painting is the Old Man in the center. Focal points are used to draw the audience in immediately, and to make something stand out from all the rest. Focal points are generally larger than other images or words on the artwork, in this case it is true because the old man is considerably bigger than the other images on the poster Hierarchy: The dominant part of the painting is the old man because it takes up most of the canvas. Then it would be the text beneath him and the dominant word in the text is "production" because of the use of red rather than yellow. Pictorial Depth: The painting itself is not very "deep" and is considered shallow. But the silhouette in the background gives depth to it because it is placed behind the man, and it is smaller giving the illusion it is further away. Primary Colors: The painting uses a lot of primary colors, (colours that can not be mixed with other colors to create it). Reds, yellows, and blues are placed throughout the painting. It has a limited color palette because this poster would have been mass-produced and so the cost of paint and color would cost a lot to print Tonal Modeling: Tonal modeling is used on the man to give him more depth and to make him look more real. The left side has a darker tone, giving the impression that the source of light is coming from the right. Ideas The old man is portrayed to be "happy" and "proud." This is used to sell the image of that getting out of retirement would be a pleasant idea because you'd be helping out the fellow community, and having a sense of belonging. Masculinity: Masculinity is portrayed by the use of heavy machinery, guns and weapons. This gives the idea that working to help aid the soldiers will make you more masculine. Most old men are given the image of being weak and helpless, and the weapons and guns will boost their credibility of being more of a man, Silhouette: It gives the idea of the hardships that the soldiers are going through, such as risking their lives for their country. It gives the idea that working for them by manufacturing food and weapons will actually help them, and get the soldiers home safe and sound. It is suppose to connect the audience to real people that are overseas and are fighting for their country, Its sort of there to guilt trip them. Casual/Nonchalant: "Come on lads let's give em a break" is informal, therefore used to relate to the audience. Marcus may have used informal language so it feels like the poster or message is speaking directly to them, so they can feel more connected to it. Symbols/Images Machinery/guns: Symbolizes masculinity. Used commonly in war posters throughout the world. He could have drawn it so the audience can identify what this poster is related to (the war). Old guy: Symbolizes happiness, and desirability (for the job), as well as pride in their country. Glamourizes working because most senior citizens don’t want to get out of retirement and would rather enjoy lazing around. It is also the target market for this poster—senior citizen who are retired Soldiers: Representing the men who are out fighting for our country, and need aid to keep them going/help them out. It shows who this message will actually help, focuses on them. And to have emotional connection with the poster. Methods/Techniques Text hierarchy: The most important text is “Speed up PRODUCTION” because the words are much bolder and bigger. The colour red used in “production” is used to indicate it is a keyword, and to make it more eye-catching. Colour: Limited colour of red/black/yellow/blue. Used to create more depth and contrast by using warm colours. Composition: The image of the man is dominant and takes up most of the room, used to draw the eye of the audience, and then the text with the bold colours is at the bottom used to give more explanation about the painting. Contextual Ideas Economic/Social: During WWII a lot of young people (aged 18-somewhere around 50) were shipped overseas to fight for New Zealand. And in order to aid the soldiers, they needed workers, in this case people who have retired, to help make all these supplies. The purpose of this poster is to get people out of retirement and help the cause. Marcus does not use a lot of text in this poster, it is effective because most people would not have the time to read it, and would rather have little tidbits and images explaining what this poster is about,
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