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PRODUCT PLACEMENT: Gossip Girl

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by

Angela B

on 15 January 2013

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Transcript of PRODUCT PLACEMENT: Gossip Girl

LAPTOPS Laptops used: Apple Macbook, Windows, HP
Logo is shown in view of camera CELL PHONES In all six seasons, the characters cell phones have changed several times
Close ups on the phone and the type
Phones used constantly, smart product placement
Verizon

About the show Gossip girl is an American teen drama
Based on the book series by by Cecily von Ziegesar
Scandalous lives the Upper East Side's rich kids
Six successful seasons
Excessive product placement throughout the entire series VITAMINWATER Season 2, episode one: Manhattan's elite exclusive Vitaminwater white party
Huge event kicking off new season
An abundance of product placement: constant mentioning of the 'Vitaminwater' white party, labels facing out, etc.

DESIGNERS New York City: high fashion
Expensive designers
Chanel, Jimmy Choo, Harry Winston, etc. OTHER ON PRODUCT PLACEMENT
Full transcript