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Hershey's Kisses

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Sareda Nur

on 18 December 2012

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Transcript of Hershey's Kisses

About Hershey's

Hershey's Kisses milk chocolates were introduced in 1907. The candy got its name by the machine that makes them, which made kiss sounds and appears to "kiss" the conveyor belt onto which the chocolate is dispensed.

Hershey's Kisses is a brand of chocolate manufactured by The Hershey Company.

The bite-sized pieces of chocolate have a distinctive shape, commonly described as flat-bottomed teardrops

Hershey's Kisses is a brand of chocolate manufactured by The Hershey Company Currently:
Kisses is one of the most popular brands of candies in the US.

Sales that topped over $400 million dollars

More than 60 million Hershey's Kisses chocolates are produced each day at the company's two factories.

Today's Kisses brand chocolates use Hershey's original milk chocolate formula. Current Logo vs. Old Logo Slogans:

Currently Hershey's Slogan is EVERYDAY DESERVES A KISS.

I would make the slogan in general to "KISS For the WORLD"

Holidays like Christmas, Valentine and Easter I would
the slogan to "Say it with a KISS" Brand Strategies | Co-branding

Ben & Jerry's Ice Cream and Hershey's Chocolate

Starbucks Coffee and Hershey's

Betty Crocker's Cake mix's Stand out more
more flashy colors
pretty packaging
have like a Lindors packaging box to it
make the chocolate kisses more bigger
have a pretty swirl on the chocolate kisses
colors to represent the flavours
have a personal message on the wrapper Survey: I think that 5 out 8 would be work out
Stand out more

more flashy colors

have like a Lindors packaging box to it

colors to represent the flavors

have a personal message on the wrap The reason people eat chocolate:
Eating chocolate makes you feel good

Helps Mother –nature’s monthly special gift for ladies

It increase serotonin levels can also lead to significant reducing anxiety

Chocolate is a popular comfort food.

it helps emotional eaters

its bit size so women that mostly targeted wont feel guilty eating the chocolate kisses instead of eating the regular size chocolate bars and have more self control
Dark chocolate is good for you and decrease your chances of getting heart attacks or any kind of cancer Target Audience :

One of the most important ones is the segmentation of the family life cycle. Milk Chocolate
Milk Chocolate with almond
Filled with Caramel
Hugs chocolates (Milk Chocolate and white chocolate)
Special Dark mildly sweet chocolates (Dark Chocolate)
Milk Chocolate with Pink Wrappers in support of Breast Cancer Awareness
Cherry Cordial (Limited Edition)
Filled with Peanut Butter
Crunchy Cookie (milk chocolate with oreo-like cookie bits)
Candy Cane (peppermint flavored white chocolate with red nonpareils) Flavors THANKS FOR LISTENING
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