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Case08_Group06

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by

Wendy Lu

on 17 December 2013

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Transcript of Case08_Group06

P&G JAPAN
The SK-II Globalization Project

Question1
Question2
Question3
Customers' needs

SK-II's marketing strategy according to the needs of different country consumers.

elements of design/function/packaging

Question4
Five strategies when manufacturers enter the international market:
exporting: high import duties
licensing&franchising: outflow of formulations
wholly owned subsidiary: time and cost

-->
Joint venture

enter China and make SKII brand globalization
Group6
49933001 Emily
49933010 Poseidon
49933017 Leo
49933024 Abby
49933025 Doris
49933032 Wendy

As Paolo DeCesare,

what factors do you need to consider
before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?

What kind of analysis
will you need to do in preparing for that meeting?
Political
The
custom duties
influence foreign enterprise much.

Ex: China government took
35% to 40%
import duties from SK-II
Economic
Social
Local culture differences
Demographic structure
Climate
Technological
Emphasize
R&D ability
to keep their original competitive strength
PEST
The
exchange rate
may affect price strategy

-->the price in new market would be different from home country
Does SK-II have
the potential to become a global brand
within Procter& Gamble’s worldwide operations? Why or why not?
Business owned

a. P&G’s huge funds
b. Pitera, SK-II’s business secret

-->make SK-II successful to enter
global markets
Which of the three market
option should Paolo de Cesare recommend to the GLT?

What
benefits
do you expect to gain? What
risks
do you see?
We recommend
China market
owing to the following analysis.
How should he
implement
your recommended option?
What are the
implications
for P&G's new post-
O2005 organization
?

What
support and/or resistance
do you expect?
How
will you
manage
it?
THANK YOU FOR YOUR ATTENTION
Q&A
Full transcript