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Travel decision-making process

ePortfolio Modul 2
by

Wolfgang Kostenzer

on 19 June 2013

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Transcript of Travel decision-making process

a typical travel decision-making process
illustrated by using myself as an example

by Wolfgang Kostenzer
the background
After this summer term, I will fly to South Africa for a foreign semester for 6 months. I will leave on the 12th of July and will come back on the 11th of January 2013.

There I will visit several International Marketing & Brand Communication courses for improving my skills on this topics. My plans for travelling down there is not very detailed, but this work will follow...


Need recognition
external
stimulus
internal
stimulus
Last year I read an article in the red bulletin, an extreme sport & culture magazin from Red Bull. It was about surfing & cliff diving in South Africa. It shows the beautiful fauna & flora down there.

I was totally fascinated about this amazing country...


Since I am very interested in surfing, skateboarding & culture
and beautiful & stunning landscapes with no crowds of tourists, I thought myself that South Africa could be a nice destination for me...


Search for information
The next step for me was to inform myself about South Africa in detail...so I started to surf the internet. I searched for several blogs, travel guide websites and posts in social networks...

information evaluation & evaluation of alternatives
I collected a lot of information during the last few months, so I started evaluating.

Based on my search for information I figured out that a stay at South Africa has the following benefits...


Amazing landscapes
surf spots
fauna & flora
stunning architecture
extreme activities (bungee jumping, safari, surfing, abseiling...)
& many more



I also checked possibilities were I can spend my foreign semester...

push
factors
pull
factors
finding yourself
freedom
networking & socializing
break out of everyday life
improve skills
& many more

Purchase
According to Uysal & Jurowski, 1993
Furthermore, this factors influenced my decision in the process...

Based on the information I evaluated, I finally decided to fly down to South Africa...

South Africa here I come...
Travel preparation & experience
On July 12th, I will finally fly to Capetown, South Africa...and will enjoy this sunny state at it's best...

Right after this presentation, I will start with the detailed preparation for this stay...

A lot of single decisions will be made with the same process.
Travel satisfaction evaluation
After coming back in January 2014, I will evaluate the stay in South Africa by comparing the expectations with actual experiences...
Need
recognition

Search
information

Information evaluation & evaluation of alternatives
Purchase
Travel preparation
&
experience

Travel satisfaction
evaluation

Travel decision-making process
According to Kotler, 2011
References:

Kotler, Phillip (2011). Principles of Marketing, Pearson, New York

Uysal, M., & Jurowski, C. (1993). An empirical testing of the push and pull factors of tourist motivations.
Annals of Tourism Research, 21(4): 844-846.


Full transcript