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ESTRATEGIA

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by

Tatiana Rodriguez

on 7 November 2014

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Transcript of ESTRATEGIA

ESTRATEGIA
COMPONENTES DE LA ESTRATEGIA
ANÁLISIS ESTRATÉGICO
FORMULACIÓN Y SELECCIÓN ESTRATÉGICA
MODELOS DE DIRECCIONAMIENTO ESTRATÉGICO
MODELOS
MODELOS DE ANÁLISIS
ANÁLISIS EXTERNO
ANÁLISIS INTERNO
MODELOS
1. Fuerzas que mueven la competencia en un sector industrial
2. La cadena de valor genérica.
3. El Modelo Delta
Estructura del Cuadro de Mando Integral
Mapa Estrategico y Balanced Scorecard
Full transcript