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Aer Lingus Photo Identification Project

MLIS students at UCD create a collection of Aer Lingus photographs to facilitate user-tagging and commentary.

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Transcript of Aer Lingus Photo Identification Project

Aer Lingus Photo Identification Project
User tagging & commentary
Literature Review
User-tagging with respect to
Photographic Collections
Technical Considerations
Project Results
Summary &
Further Considerations
The purpose of the project

The literature review gave us an overview of the tagging environment

We chose Flickr because it was the most appropriate for project goals

Many requests to join Flickr, several individuals already identified
Users require a Yahoo! ID to sign in to Flickr

Limited free space for uploads

Need to convert photographs from PDF to JPEG in order to upload them

Time constraints
Future Work
The collection could be expanded by including photos of posters, Aer Scéala archives etc.

Combining project with other groups' projects

Connecting the Flickr account to Aer Lingus website etc.
Meeting Project Goals
Goal: Collection accessible by users and that individuals/personnel are identified

Currently at an early stage – 65 photos

Initial positive results
Project Results
Project Content – Photos online via a photographic platform

Tagging or commentary potential provided

Users can interact with collection

Flickr automatically updates a user's contacts whenever new photographs are uploaded
Definition of user-tagging
Motivations for user-tagging
Potential problems with user-generated data
Measuring the “success” of tags
(Organisational systems)
Shiri (2009): Informally assigned user-generated
keywords to classify Web resources.

Smith (2008): “Power to the People”

Folksonomy vs. Taxonomy (controlled vocabulary)
Motivations for Tagging
Potential Problems
Peterson (2006)
“Meta noise” of inaccurate and irrelevant information makes searching tag-sets potentially difficult

Differences in opinion about information can lead to inconsistencies in classification

MacGregor & McCulloch (2006)
The vague use of exhaustive tags further undermines accuracy and creates even more noise
Measuring Success
Tags help to understand users, and contribute to the design and improve information retrieval systems

Rorissa (2010): Narrowing the gap between indexer terms and user vocabularies

Golder & Huberman (2006): stable patterns amongst collaborative tagging; community consensus regarding specific visual data
Getting Started
A wiki was created in Wiki Spaces

Used Dropbox to keep online archive of files and photos

Downloaded photos from hard drive to computers
Photographic Platform
Converted photos from PDF to JPEG using pdf2jpeg

Assessed photo platforms: Omeka, Dspace, Fedora, Pix.ie, Flickr, and Photobucket

Chose Flickr as our preferred platform
Using Flickr
Uploaded photos to Flickr using Batch Upload option

Set permission to private for general public

Allowed invited users to view and tag photos

Instruct how to set up a Flickr account with a Yahoo! ID
Adding Metadata
Tagged photos uploaded to Omeka for adding of Metadata

Omeka: ‘Dublin Core’ and ‘Item Type Metadata’ tabs allow for input of metadata

Dublin Core elements: Title, Subject, Description, Creator, Source, Publisher and Date.
Introduction, Merit & Purpose (Orla & Ashley)

Literature Review (Neil)

Comparable Projects & Technical Considerations (Aengus)

Results (Patrick)

Summary & Further Considerations (Gráinne)
Digital age

Commercial value

Key ingredient

Benefits to Aer Lingus
Pay tributes to staff Historic and current events

National icon Media

Ethos Preservation
Project Approach
Initial introduction to photograph collection

Background research

Ethics approval

Two stage project
Aspiration/Continue a Legacy
Social/ marketing tool Part of our heritage

Treasure trove Preservation

Behind the scenes Future generations

Relevance of Project
Comparable Projects
Dublin City Council Photographic Collection

Flickr Commons’ Library of Congress (Menard & Smithglass, 2012)

Garst photographic collection at Colorado State University (Breitbach et al., 2002)
Bulk Upload
Capstone Group 3
Gráinne Breen, Aengus Cooke, Patrick Keegan, Neil Kettles, Orla O'Brien, Ashley Quigley
"First flight"
Sample photograph:
Exemption form approved

Confidentiality and privacy respected

Information sheet with ethical guidelines

Nature of Flickr means comments are public

Optional to comment

Offensive or inappropriate comments removed 
Ames & Naaman (2007):

Nov & Ye (2010):
Users will tag more if their perceived social presence is greater
Organisation is most important factor (but not for friends and family)
Ames, M. and Naaman, M. (2007) Why we tag: Motivations for annotation in mobile and online media. Proceedings of the ACM SIGCHI Conference on Human Factors in Computing Systems. San Jose, CA Retrieved from 10.1145/1240624.1240772

Breitbach, B.M., Tracey, R.,  Neely, T.Y. (2002). Managing a digital collection: the Garst photographic collection, Reference Services Review, 30(2) 124 – 142 DOI: 10.1108/00907320210428688

Golder, S., Huberman, B.A. (2006). Usage Patterns of Collaborative Tagging Systems. Journal of Information Science, 32(2). 198-208. Retrieved from http://www.hpl.hp.com/research/idl/papers/tags

Macgregor, G. McCulloch, E. (2006). Collaborative tagging as a knowledge organisation and resource discovery tool. Library Review, 55(5), 291 – 300. DOI: 10.1108/00242530610667558

Menard, E., Smithglass, M. (2012). Digital image description: A review of best practices in cultural institutions. Library Hi Tech, 30(2), 6-6. Retrieved from http://www.emeraldinsight.com/journals.htm?articleid=17028013
Nov, O. Ye, C. (2010). Why do people tag? Motivations for photo tagging. Communications of the ACM, 57(7), 128 – 131. DOI: 10.1145/1785414.1785450

Peterson, E. (2006). Beneath the Metadata: Some Philosophical Problems with Folksonomy, D-Lib Magazine, 12(11) DOI: 10.1045/november2006-peterson

Rorissa, A. (2010). A Comparative Study of Flickr Tags and Index Terms in a General Image Collection. Journal of the American Society for Information Science and Technology, 61(11), 2230 – 2242. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/asi.21401/pdf

Shiri, A. (2009). An examination of social tagging interface features and functionalities: An analytical Comparison. Online Information Review, 3(5), 901 – 919. DOI: 10.1108/14684520911001909

Smith, G (2008). Tagging: People-powered Metadata for the social Web. Berkley: New Riders
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