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Portrayal of Asian Women in Mass Media

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Amanda Lee

on 8 May 2013

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Transcript of Portrayal of Asian Women in Mass Media

Under the Microscope:
A closer look at the stereotyping of
Asian women in media Research Questions Stereotypes According to "Slaying the Dragon: Reloaded", there are two types of stereotypes:
1. The Victim


2. The Dragon Lady The Victim Dragon Lady e by Ryan Tobin
& Amanda Lee Thesis Asian women are often portrayed in the media as the embodiment of the stereotypes associated with their gender and ethnic background. 1. How are Asian women culturally and physically represented in the movie and magazine ad industry?

2. How does this portrayal in the media shape the perception of Asian women in the eyes of young girls? In the eyes of men?

3. How does the concept of intersectionality play into the portrayal of Asian Women in the media? Where does this stereotype originate from? - Submissive
- Pleasure-giving
- Oversexualized - Violent
- Powerful
- Athletic
- Provocative Magazine Ads Actress Spotlight:
Lucy Liu "It's really taking a while but I do think it's becoming more acceptable to cast Asians in roles that weren't originally slated for someone who is Asian, which is so great"
"I never get asked out for a date, but I can't blame them, they only know me from movies where I play a touch chick, men want a sweet girl." Intersectionality So What? Portrayal of Asian Americans in Mainstream Magazines: An Update "Nevertheless, Asian Americans are not yet considered a major minority and are typically portrayed as "foreigners" in the media. Moreover, compared to other ethnic groups, they have been almost invisible in mainstream American popular culture. When Asian women have been frequently portrayed as passive, exotic, and humble, or at the other extreme, as oversexualized, treacherous, and evil"

"Studies of how Asian Americans are portrayed in advertising began only in the 1990s, with many reporting that Asian American representation is sparse and often virtually invisible. When Asian Americans do appear, they are assigned to narrowly defined roles based on the model minority stereotype" -Asian Americans are the fastest growing ethnic group in America (Young-Lee)
-up 72% from 1990-2000
-If we keep allowing Asian stereotypes of women to persist then we will be allowing society to continue with widespread racism
-If this is not changed then Asian women currently growing up and ones in the future will be subjected to a pre-determined character mold
-They will not be allowed to be their own selves
-Younger girls watching these films will be conditioned to believe that they have to look and act like these actresses because they think that is what is expected
-Puts unrealistic representations of Asian women in the eyes of men Consuming Orientalism: Images of Asian/American Women in Multicultural Advertising "We will argue that representations of ethnic minority groups in such advertising campaigns are usually based on gendered and racialized reflections of global culture that draw on resurrected themes of colonialism and American Orientalism. This particularly holds true in their depictions of Asian/American women.

"Asian wom[en] in ads [are] wearing dresses and makeup that are modified renditions of traditional Chinese dresses and hairdos that are no longer worn today."

"Corporations market on the physical embodiments of sex and pleasure that take form of Asian/American women in these advertisements. That is, they are not just selling their liquor or their cigarettes or their services to American society, but they are also selling the bodies of Asian/American women and the forbidden pleasures that come with them." -Intersectionality plays an important role in the depiction of Asian women in the media
Intersectionality: the concept that "more than one category should be analyzed, [and] that categories matter equally" (Dhamoon 231)
-Asian women are attacked on two fronts: gender and race
- It is clear that women in general are represented in the media differently than men
-If it were possible to take the gender aspect out of their misguided perceptions, race would still be a factor
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