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Corporate Social Responsibility
Transcript of Corporate Social Responsibility
Xue Xu A corporate is not a charity. Employees Consumers Community Works Cited Rodney McAdam, Denis Leonard, (2003) "Corporate social responsibility."
28 Mar. 2013. PDF file. Environment C S R
How does a corporate Make Profit? Corporate should do Contribution The important thing is CSR is about
how companies make profit not about how they spent them. EcoLiving Launched in 2010, EcoLiving has become a resource for Canadians looking to be more environmentally aware at home. With the aid of an expert agency, Green Living Enterprises, EcoLiving provides Canadians with free, relevant advice all while reducing environmental impact. Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Coca-Cola’s water programming is based upon the 3 “R”s:
--Replenish: Corporate Social Responsibility CSR is a process with the aim to embrace
responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. The term "corporate social responsibility" came into common use in the late 1960s and early
1970s after many multinational corporations
formed the term stakeholder, meaning those on whom an organization's activities have an impact. For short Definition of CSR When does CSR come into common use? EcoLiving is Scotiabank’s Canadian flagship environmental program. Its purpose is to help consumers save energy while going green at home and save money at the same time.