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ANGRY BIRDS

Marketing Plan for Rovio's Angry Birds
by

Kay P

on 24 November 2013

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Transcript of ANGRY BIRDS


Second Level: Social Interactions
THE MISSION
"Angry Birds is going to be bigger than Mickey Mouse and Mario."
- Peter Vesterbacka
Measuring Customer Satisfaction
PAID
full HD version
more levels and complexity
no ads
FREE
free trial versions of every Angry Birds game
not the full game
contain ads


purchased through the 'app' online or at the physical store location
Ensuring Customer Satisfaction
"Customer complaints offer companies the opportunity to overcome problems and prove their commitment to service."
Customer Feedback
"Compile feedback from customers regarding current performance."
Based on Jim Harvey's speech structures
THE GAME
Largest Gaming Segment: Consoles
Biggest Growth: Mobile
Variance
Simplicity
Innovative
Relationship Marketing
FIRST LEVEL:
FOCUS ON PRICE

SECOND LEVEL:
SOCIAL INTERACTIONS

THIRD LEVEL:
INTERDEPENDENT PARTNERSHIP
First Level: Focus on Price
" It takes more than just a low price or other financial incentives to create a long-term relationship between consumers and sellers. "
VS
APPLE: ranked #101 in top free apps
ANDROID: ranked #34 in top free apps
APPLE: ranked #26 in top paid apps
ANDROID: ranked #77 in top paid apps
opened in 2012 inside Sarkanniemi Amusement Park in Tampere, Finland
Social Networks
Angry Birds Land
Merchandising
Third Level: Interdependent Partnership
Facebook:
Twitter:
"Customer service and communication are key factors."
Understanding Customer Needs
"Knowledge of what customers need, want, and expect."
YouTube Channel:
keep customers up-to-date
receive behind the scenes content & sneak peeks
Fan Club/Community:
information
walkthroughs
forums
or
THANK YOU!!
QUESTIONS?
What's Next?
Complete New Concepts
Nov. 4 News: Collaboration with Tokyo, Japan GungHo Online Entertainment Inc.
More Partnerships
"Sony plans to release a 3-D animated Angry Birds movie on July 1, 2016."
- WQAD CNN
Enter New Industry
Angry Birds Go! being released Dec. 11, 2013
ANGRY BIRDS
Presenters: Arnold, Zaigham, Kelsie, Ioana
"We're building Angry Birds for the next 100 years, not 100 days."
- Peter Vesterbacka (CEO of Rovio)
Full transcript