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Long Tail Prezi

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Paul Sleiman

on 27 April 2010

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Transcript of Long Tail Prezi

Long Tail Presentation The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Definition Examples Google uses the long tail concept by giving there customers unlimited usuage of searches. This leads to Google recognizing and understanding its customers wants and needs. What Google has done is to find and monetize the Long Tails of both advertisers and publishers.

These include millions of small companies and individuals who may never have advertised before, at least not nationally. Google ads are self-service, cheap, and performance based (pay-per-click), which all combine to dramatically lowering the barrier to entry. Gillette uses its long tail concept by marketing its shavers at a cheap and affordable price and in some cases for free. Gillette's long tail strategy is to gain its profits from its shaving cream and blade replacements. Amazon uses a similar concept as Google does in terms of allowing it customers to search witin its domain. What they have done with their online strategy, is to put their products up (their main products in stock) along with the obscure and hard to find products which aren’t held in stock creating a mammoth virtual store.

People searching for these obscure products give Amazon increased hits to their website which wouldn’t otherwise have been possible if they only listed products kept in stock. Product Lines Example Links http://www.google.com/products http://www.amazon.com/office-products-supplies-electronics-furniture/b?ie=UTF8&node=1064954 http://www.gillette.com/en-US/products.shtml#/products/ Google Mobile Products on Android Long Tail Value for Shareholders and Consumers Exposure Profitability Brand Recognition Value Reliability Longevity Return Questions or Comments?
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