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Drones: A business decision!

Tree Care Industry Association EXPO Baltimore, MD USA Nov.12, 2016
by

Dan Staley

on 2 November 2016

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Transcript of Drones: A business decision!

Use the element:
Ceate a unique design:
Drones: A business decion!
TCIA EXPO Baltimore, MD
Nov. 12, 2016 9:15 - 10:15
Dan Staley
http://danstaley.net
All presentations on Prezi.com (search 'Dan Staley')
Business Decisions with Drones
Purchase and Train, or Hire a Pilot?
Likely Tools For T&D Data Collection and Analysis
VTOL
Hycopter
Spot inspections
Flot Systems consortium
Likely Tools For T&D Data Collection and Analysis
Spot inspections
Data company
fixed-wing platform
LiDAR
Multispectral flown with --->
Likely Tools For T&D Data Collection and Analysis
LiDAR
Multispectral flown with --->
Predictive vegetation growth modeling
Drone Arboriculture Recap
Flight near trees inherently risky - barrier to
adoption for some
Staley, D.C. (in press). Making a Business Decision for Drones: What you need to know. For
Arborist
News
(October 2016).

Staley, D.C. (in press). Making a Choice for Drone Arboriculture. For
Ontario Arborist
(October 2016).

Staley, D.C. (in preparation). Drone Arboriculture and Urban Forestry. For
City Trees
(December 2016).

Staley, D.C. 2016. Drones and Arboriculture: Legal requirements and private property rights.
Tree Care Industry
Magazine
. 27:10 pp 48-50.

Staley, D.C. 2016. Drone Arboriculture: Is it right for your operation?
Ontario Arborist
June/July 2016 pp 14-19.

Staley, D.C. 2016. Drones and Tree Care: Right for your operation?
Tree Care Industry Magazine
. 27:7
pp 24-29.

Staley, D.C. 2016. How to Market to the Tree Care Industry and Landscape Industry.
sUAS News
Special Supplement
(August 2016).

Staley, D.C. 2016. Drones and Tree Care Operations.
Tree Services Magazine
. 12:4 pp 18-23.

Staley, D.C. 2016. UVM and UAVs: A new way forward.
Transmission and Distribution World Magazine.
April 2016 pg. 17.

Staley, D.C. 2016. Drones and the future of Utility Vegetation Management.
Utility Arborist Newsline
.
March-April 2016 pp. 31-32.

Staley, D.C. 2015. Drones & Tree Care: Who is using them, how, and why?
Tree Care Industry Magazine

26:12 pp. 8-14.

Hammrich, T. and Staley, D. 2013. Use of Unmanned Aerial Vehicles in Arboriculture: Toward new heights.

Tree Care Industry Magazine
24:11 pp. 26-31.

UAS and Arboriculture
Staley, D.C. 2013. Urban Forests and Solar Power Generation - Partners in urban heat island mitigation.
International Journal of Low Carbon Technologies
8:3 9 pp.

Staley, D.C. 2009. Increasing Green Infrastructure in Compact Develop
ments: Strategies for providing ecologically beneficial greenery in modern urban built
environments. IN: Proceedings of The Second International Conference on Countermeasures to Urban Heat Islands (SICCUHI)
, Berkeley CA, USA.

Staley, D.C. 2014. Your Next Opportunity: Solar-friendly tree care.
Tree Care Industry Magazine
25:7 pp. 22-23.

Staley, D.C. 2014. Solar Rights and Tree Rights are Compatible.
Renewable, Alternative and Distributed Energy Resources Newsletter.
2:2 pp. 13-15. American Bar
Ass'n, Washington, D.C.

DuVivier, K.K. and Staley, D.C. 2013. Managing the Dark Side of Trees.
Solar Today
27:5 pp. 27-31.

Staley D.C. 2012. Solar-Smart Arboriculture in the New Energy Economy.
Arborist News
20:3 4 pp.

Arboriculture and Urban Heat Island, Rooftop Solar Power, Urban Design
Agenda
Current Related Uses, Near-future Uses
Historical UAV Connections
Radioplane Munitions Factory, 1944
OQ-2 Radioplane, the first mass-produced U.S. UAV - Photo: PFC David Conover
Norma Jeane Dougherty
Capt. Ronald Reagan
Generally performed in developed, populated
areas in cities - sometimes rural areas
Getting Started, Costs of Typical
Aircraft and Systems
Current Legal Situation
Agenda
Additional Resources at End of Presentation
Current Uses, Near-future Uses
Uses Relevant to Drone Arboriculture Today and in
Near-future:
Video and still imagery
Real Estate, inspections, Videography, marketing
Current Uses, Near-future Uses
Video and still imagery
Infrared-Near Infrared (IR - NIR) imagery
Current Uses, Near-future Uses
Plant water stress, PV panel inspections, Search and Rescue,
wildlife monitoring...
Current Uses, Near-future Uses
Multispectral imagery
Precision Agriculture
: Normalized Difference Vegetation
Index (NDVI), other Vegetation Indices (VIs)
Current Uses, Near-future Uses
Video and still imagery
Near-future Uses
Near-future Expectations
Utility Vegetation Management
Urban forest spray operations
Urban forest pest monitoring
Near-future Uses
Utility Vegetation Management
Disruptive technology
Most inspections will be by drone in near-future,
as soon as Beyond Visual Line of Sight
(BVLOS) approved
Common now in EU. These companies waiting to
come into US, Canada the day BVLOS rules
approved
Near-future Uses
Utility Vegetation Management
Data company
fixed-wing platform
No clear indicator from utility side whether they will:
Make inspection (UAV flights) in-house
Go elsewhere for inspections
Utility Vegetation Management
Near-future Uses
Near-future Uses
Urban forest spray operations
Precision agriculture revolutionizing spraying
Rapid development in drone spraying, several
manufacturers in United States
Monitoring sensors on sprayer collect data
Near-future Uses
Too early to tell which models will win out
Urban forest pest monitoring
Near-future Uses
Municipal-, street-, and/or parcel-scale drone
flights to detect and monitor pests, invasives,
abiotic stressors, citations, permits/construction
Rapid deployment, regular monitoring for a
fraction of the cost
Spillovers: disaster response, inventory,
marketing/education
Urban forest pest monitoring
Near-future Uses
Getting Started, Getting Up to Speed
Getting Started
Budget
Skill Assessment
Flight and Flight Ops
People Skills
Continuing Education & Skill Building
Getting Started
Budget
Part of your budget at the beginning is
buying training aircraft.
Getting Started
Skill Assessment
Flight and Flight Ops
Flying is not just connecting the battery
and firing her up to get 'er done
Flying integrates the conditions,
surroundings, aircraft, controller,
nearby people into the operation
Why many prefer "UAS" - Unmanned
Aerial SYSTEMS
Getting Started
Skill Assessment
Flight and Flight Ops
Everyone benefits from safe operations
Why tree care and drones fit well together
Getting Started
Skill Assessment
Flight and Flight Ops
Current Legal Situation
Current Legal Situation
Current Legal Situation
Commercial Rules -
YAY!
Old way: Section 333
New way: Part 107 (14 CFR Part 107)
8/29/2016
'Know Before You Fly' good resource
FAA estimate: ~$150 for Part 107 certification
14 CFR Part 107 Certification goes on your
business card with ISA, TRAQ, CTSP, etc
Part 107 is all you need for typical urban drone
arboriculture
Visual line of sight, 400 feet above ground level,
not over people, during daylight, away from
airports
Many of your flights will be conducted from
private property where you are contracted
or requested for an estimate, or public ROW -
covered in Part 107
Private Property Rights:
Private Property Rights have drastically changed
many times in USA - drones may be another
force that drives change
Current law is not 100% clear: property may end
at 83 feet above ground level. More guidance
needed (see links at end for much more)
Privacy, Etiquette, Rules of Thumb
'Part 107 Certified Pilot'
Current Legal Situation Links
FAA Civil Operations: https://www.faa.gov/uas/civil_operations/
Start with the basics: http://knowbeforeyoufly.org/
Excellent, deep privacy discussion if you are serious about this topic -
Drones and Aerial Surveillance:
http://www.gwlr.org/wp-content/uploads/2016/03/84-Geo.-Was.-L.-Rev.-354.pdf
Good outline of what you need to know about the Part 107 test prep:
http://thedronegirl.com/2016/06/21/part-107-aeronautical-drone-
test-heres-can-expect/
Drone Equipment Costs
I do not represent any manufacturer
These are costs for the leading manufacturers and models,
plus some others that get buzz
Shop hard before you buy. DJI lowered their prices the
same way, ~the same time for the past two years
Some older models on eBay or Craigslist are a good
alternative if you aren't 100% sure - technology is much
older, so be careful (especially optics!)
Take your time!
Drone Equipment Costs
Some people swear by DJI ('the Microsoft of drones')
Others don't like the control DJI has
Important to understand where someone is coming from
when asking purchase advice
Leading ~5-8 manufacturers unquestionably drive the tech
and the features (and the price wars)
Be very careful of knockoffs (only for spares or training)
Drone Equipment Costs
Technology speed in this industry is faster than PC and
Smartphone development
Good analogue is DNA technology, LED lighting
Prices on sensors crashing, drones not so much - but new
features for each model roll-out are drastically better
Waiting for a better X or Y means someone else is acting
on what they have now, and your opportunity may be
missed
now
Starter
Drone Equipment Costs
Too many starter drones to list!
Read the reviews and go for it
Intermediate
Drone Equipment Costs
Representative Models
Compare with models with controls and features you prefer
Working Drone (
Prosumer
) Equipment Costs
Everyone has different preferences
Working Drone Equipment Costs
Working Drone Equipment Costs
Presentation order may differ by pilot
Drone Equipment Costs
ALL COSTS
Starter Aircraft
Spare parts
Replace something that you hit indoors
Total: $100 - 125.00 (+$75.00)
(Nice dinner to thank spouse for patience)
Drone Equipment Costs
ALL COSTS
Working Drone Equipment Costs
ALL COSTS
Working Drone Equipment Costs
ALL COSTS (~median price)
Intermediate Aircraft
Spare parts
Replace something on aircraft from crash
Total: $225 - 325.00 (+$50.00)
(Ice cream after trips to park)
Carrying case so you won't drop something
again and have to replace
Training + Working Aircraft
Spare parts
Replace something on aircraft from crash
Total: $2000-2500.00
Sign 'aerial operations', vest, shirts
Carrying case
Insurance*
*Prices Dan has seen in social groups
Starter Aircraft
Intermediate Aircraft
Working Aircraft
US$100.00
$275.00
$2000.00
~US$2375.00
Price includes extras but not apology dinners, etc
Spot inspections
LiDAR
Coincidence or ??
Increasing Complexity
Dano's starter, on second airframe
"5-band"
NDVI Classification
Very early stages of adoption
Time to train may be long for some, but makes you
more valuable in market (good for you, not
employers)
Drone Arboriculture Recap
Investment early on in this technology - changing
the face of agriculture now - depends on your
operation
Will it make your inspections and bids faster?
How many a week/month?
Will it increase your sales due to increased
visibility & personalization (can your staff pull
it off)?
Will it make your staff safer?
Investment in equipment could be worth it. No
rule of thumb!
Drone Arboriculture: Hiring Pilots
If you can't justify the risk or only need drone
inspections every six weeks, look to a pilot
Pilot likely has all the skill you need, and more
Take 6 months or a year to see how it works before
investing
Pilot has the investment and risk built in to rates
Pilot may see something in the flight or operation
you don't
Data Services
If you are only doing visual inspections for now,
you don't need data services
As soon as you get into inventory, IR-NIR,
multispectral, growth projections, etc, you need a
data partner - you can't do that data analysis in a
cost-effective way
Pilots As An Option, Data Services
Pilot rates are for:
Performing faster assessments, inspections, bids
Better piloting skill than you or staff
Avoiding (or forgoing) investment in equipment
Avoiding (or forgoing) risk of loss of equipment
DJI Phantom Series
Yuneec Typhoon H, Q500
Other Competition
Phantom 4, Phantom 3 Advanced
Example: Technologies For T&D Data Collection and Analysis
Big Data and Internet of Things (IoT) will become important
tools for UVM and Utility Arboriculture
Xiro Xplorer models
Blade Chroma series
Autel X-star series
Drone Equipment
Caveats
Optical standards:
'Sense and Avoid' technology cannot see a branch or leaf
as of October 2016 - rudimentary but better than nothing
2.7K or 4K imagery - 4K may require additional software
to process image files
Quadcopter: will crash if a rotor touches a branch. Hexacopter: can reach ground or origin if a rotor touches
Pilots As An Option, Data Services
Brief Introduction
Current Uses, Near-future Uses
Uses Relevant to Drone Arboriculture Today and in
Near-future:
Infrared-Near Infrared (IR - NIR) imagery
Plant water stress, building efficiency, PV panel
inspections, Search and Rescue, wildlife
monitoring...
Multispectral imagery
Precision Agriculture: Normalized Difference
Vegetation Index (NDVI), other vegetation
indices, some pollution monitoring
Most common for drone arboriculture
Quadcopter
Hexacopter
Courtesy Joris Voeten, Roofscapes
Courtesy Bryan Archer Galaxy UAV
Watch presentation again on-line for more understanding
FAA has chosen to remain silent on private
property rights
Drone law blog answering lots of Part 107 test prep questions:
http://jrupprechtlaw.com/drone-law-blog
More than enough data companies to choose from:
~35 national providers as of October 2016, far
more local-scale data companies
Throwlines
Throwlines
Near-future Uses
Electronic gate that opens and drops throw ball
(Bartlett developing now)
Attach throw ball to dental floss, floss to fishing
line, fishing line to throw line
Can break dental floss with thrust of drone if
needed
Getting Started
Continuing Education & Skill Building
Technology moving so fast books and traditional
trade magazines inadequate for this task
Feedly: News reader (RSS feed)
Getting Started
Continuing Education & Skill Building
Technology moving so fast other media and
communication modes required
Getting Started
Continuing Education & Skill Building
Instagram for images and comments
#dronestagram, #dronephotgraphy, #drone,
#dronephoto, #aerialview
The Building Blocks of Tree Care
Historical UAV Connections
Coincidence or ??
Nikola Tesla drone patent, 1898
Profound change in staffing for UVM
Plenty of third-parties waiting in wings
Large utilities vs small co-ops
Bug drops

...and Privacy
People Skills
Good and Bad - mostly good
Two general categories
Curiosity (90-95%)
Privacy - git offa my lawn!
Getting Started
People Skills
Curiosity (90-95%)
New, newsworthy, is it a fad?,
exciting (racing), technology,
the future (driverless cars),
robots, noise, new viewpoint
(everyone wants to fly)
Getting Started
People Skills
Getting Started
People Skills
Curiosity (90-95%)
Come watch! but I'm a pilot and
flying a complex aircraft, so I
may have to pay attention to
what I'm doing at times
Bring your spouse and/or kids,
but no dogs please!
Getting Started
People Skills
Curiosity (90-95%)
Here's a brochure explaining what
we do, I'd be happy to come out
and look at your trees with this
one day....(elevator speech)
Getting Started
People Skills
Curiosity (90-95%)
You may be standing in the ROW - make safety an opportunity to discuss and advertise your company
Safety banner and safety vest,
helmet sticker, shirt
Privacy -
git offa my lawwwwwwn!
Remember: facts are rarely compelling
arguments to an angry person - don't
escalate
Remember: if you are not flying over
their property, you are not in the
wrong
Remember: these are valid concerns
for many people - me too
Getting Started
People Skills
Privacy - git offa my lawn!
Head off complaints at the pass:
Take 5 minutes and knock on the
neighbor's doors, make an elevator
speech about what you are doing
and give them a brochure about
what you are doing. The brochure
also has your services and contact
information. Leave brochure if no
one answers
Getting Started
People Skills
Privacy - git offa my lawn!
Head off complaints at the pass:
Come watch! to confirm I'm not
crazy, bring the family but no dogs,
please!
95% of the problems will be solved
right here.
Professionalism
Privacy
Privacy
Most Recent Company Rankings
Thank you!
Courtesy: Kevin Rank, krankitupphotgraphy.com
Courtesy: Kevin Rank
krankittupphotography.com
Urban forest spray operations
Courtesy: Jamie Drooger
CCI Atomics
Why?
Crashing a $75.00 drone to learn how to fly
is much, much better than crashing a
$1500.00 drone to learn how to fly.
Courtesy: Dan Drooger
CCI Atomics
Staley, D.C. (in press). Making a Business Decision for Drones: What you need to know. For
Arborist
News
(October 2016).

Staley, D.C. (in press). Making a Choice for Drone Arboriculture. For
Ontario Arborist
(October 2016).

Staley, D.C. (in preparation). Drone Arboriculture and Urban Forestry. For
City Trees
(December 2016).

Staley, D.C. 2016. Drones and Arboriculture: Legal requirements and private property rights.
Tree Care Industry
Magazine
. 27:10 pp 48-50.

Staley, D.C. 2016. Drone Arboriculture: Is it right for your operation?
Ontario Arborist
June/July 2016 pp 14-19.

Staley, D.C. 2016. Drones and Tree Care: Right for your operation?
Tree Care Industry Magazine
. 27:7
pp 24-29.

Staley, D.C. 2016. How to Market to the Tree Care Industry and Landscape Industry.
sUAS News
Special Supplement
(August 2016).

Staley, D.C. 2016. Drones and Tree Care Operations.
Tree Services Magazine
. 12:4 pp 18-23.

Staley, D.C. 2016. UVM and UAVs: A new way forward.
Transmission and Distribution World Magazine.
April 2016 pg. 17.

Staley, D.C. 2016. Drones and the future of Utility Vegetation Management.
Utility Arborist Newsline
.
March-April 2016 pp. 31-32.

Staley, D.C. 2015. Drones & Tree Care: Who is using them, how, and why?
Tree Care Industry Magazine

26:12 pp. 8-14.

Hammrich, T. and Staley, D. 2013. Use of Unmanned Aerial Vehicles in Arboriculture: Toward new heights.

Tree Care Industry Magazine
24:11 pp. 26-31.

UAS and Arboriculture
Staley, D.C. 2013. Urban Forests and Solar Power Generation - Partners in urban heat island mitigation.
International Journal of Low Carbon Technologies
8:3 9 pp.

Staley, D.C. 2009. Increasing Green Infrastructure in Compact Develop
ments: Strategies for providing ecologically beneficial greenery in modern urban built
environments. IN: Proceedings of The Second International Conference on Countermeasures to Urban Heat Islands (SICCUHI)
, Berkeley CA, USA.

Staley, D.C. 2014. Your Next Opportunity: Solar-friendly tree care.
Tree Care Industry Magazine
25:7 pp. 22-23.

Staley, D.C. 2014. Solar Rights and Tree Rights are Compatible.
Renewable, Alternative and Distributed Energy Resources Newsletter.
2:2 pp. 13-15. American Bar
Ass'n, Washington, D.C.

DuVivier, K.K. and Staley, D.C. 2013. Managing the Dark Side of Trees.
Solar Today
27:5 pp. 27-31.

Staley D.C. 2012. Solar-Smart Arboriculture in the New Energy Economy.
Arborist News
20:3 4 pp.

Arboriculture and Urban Heat Island, Rooftop Solar Power, Urban Design
Big Data, machine learning, IBM's Watson, etc etc
Hype Cycle
UAV Forecast
3DR study guides: https://3dr.com/faa/study-guides/
Example of not-for-free study guide: http://www.asa2fly.com/Prepware-Remote-Pilot-P3575.aspx
Dan Staley
Principal, Analemma Resources LLC

November 12, 2016 9:15 AM
Tree Care Industry Association EXPO
Baltimore, MD, USA

Drones: A Business
Decision!

staley.dan@gmail.com
Current pass rate (Oct. 2016): 87%
Full transcript