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B2B MARKETING - HUAWEI
Transcript of B2B MARKETING - HUAWEI
-PESTEL Analysis (Kyra&Marcos)
-Segmentation, Targeting, Positioning (Max)
-Value Chain (Max)
Segmentation, Targeting & Positioning
Description of the sector (mobile phone)
Description of the company (Huawei)
Operational Marketing (Marketing-Mix)
Description of the sector
DESCRIPTION OF THE COMPANY
Huawei Technologies Co., is the largest telecommunications equipment producer worldwide
Situated in Shenzhen, Guangdong, China
More than 160.000 employees and a total revenue of $35,353,000,000 (USD) last year
Segmentation & Targeting
Based on Jim Harvey's speech structures
In order of importance