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B2B MARKETING - HUAWEI

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by

Marcos Rodríguez López

on 15 October 2014

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Transcript of B2B MARKETING - HUAWEI

B2B MARKETING - HUAWEI

SUMMARY
Introduction (Kyra&Marcos)
Strategical Marketing:
-PESTEL Analysis (Kyra&Marcos)
-Segmentation, Targeting, Positioning (Max)
-Value Chain (Max)
Operational Marketing:
-Product (Kyra)
-Price (Max)
-Promotion (Marcos)
-Place (Kyra)
Recommendations
MICRO-ENVIRONMENT
Strenghts

Weaknesses
Segmentation, Targeting & Positioning
Value Chain
INTRODUCTION
Description of the sector (mobile phone)

Description of the company (Huawei)
PESTEL Analysis
Operational Marketing (Marketing-Mix)
Marketing-Mix
Description of the sector
DESCRIPTION OF THE COMPANY
Huawei Technologies Co., is the largest telecommunications equipment producer worldwide
Situated in Shenzhen, Guangdong, China
More than 160.000 employees and a total revenue of $35,353,000,000 (USD) last year
Technological
Legal
Social
Segmentation & Targeting
Positioning
Product
Price
Promotion
Place
Based on Jim Harvey's speech structures
Kyra Michaeloff
Maximilianz Lorenz
Marcos Rodríguez

Ecological
Economical
Political
In order of importance
Product
Price
Promotion
Place
RECOMMENDATIONS
Full transcript