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Visual Merchandising Calendar

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by

Seijah Drake

on 17 December 2013

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Transcript of Visual Merchandising Calendar

March
June
December
January
September
Visual Merchandising Calendar
Visual Merchandising
Frequent changes in a store's display keep the customer interested
It's important to attract customers by constantly changing the store setup & front window
Frequent updates, especially if a store doesn't have a large budget can get very expensive very quickly
The Visual Merchandising Calendar is a strategy for stores with limited budgets to keep customers interested without breaking the bank
March
Beginning of end of winter
Generally unappealing weather
Anticipation of spring
June
Summer!
Beach
Vacations
July
Height of summer
Patriotism/Fourth of July
Family
Cookouts/BBQs
August
End of Summer
Bonfires
"Summer nights"
Ends of summer loves
September
Back to school
Football
Autumn
December
Holiday season
Christmas, Hanukkah
Family, togetherness
Winter, snow
End of the year
NYE, celebration
by Seijah Drake
January
First of the year
New beginnings, fresh start
Self improvement
New Year's Resolutions
Signage "[year's] new you"
Large poster "[year's] to do list"
Work out clothes on display
Basket with towels
Healthy eating books
Body and hair products basket
Hang up sheet (unveiling curtain for the new you)
Display Ideas
February
Valentine's Day
Be your own Valentine if you don't have one
Love
Appreciation of life
Ideas
Red & pink tissue paper
Chocolate candy rappers
Red, pink, white merchandise on display
Fake flowers
Signage: Be Your own Valentine
Ideas
White & Gray tissue paper (rainclouds)
Silver confetti (rain)
Rain boots, rain jacket, umbrella on display
Signage: March Into Fashion
April
Easter
"April Showers Bring May Flowers"
Spring
Ideas
Pink, white, green, yellow tissue paper
Baskets filled with multicolored plastic eggs
Big hats and colorful dresses on display
May
Prime of Spring
Nature coming to life
Cinco de Mayo
Ideas
Lawn chair
Green tissue paper (grass)
Tissue paper flowers
Sombrero
Preppy outfit on display
Beer box
Ideas
Blue (ocean) and tan (sand) tissue paper
Beach balls
Swimwear on display
Umbrella
Ideas
Cooler with (recycled) bottles and cans
American flags
Red, white, blue color scheme clothes displayed
Ideas
Paper towel rolls (firewood)
Orange + yellow tissue paper
Mannequins with shorts & hoodies
Cooler with recycled cans
Black sheet for back drop
Silver confetti for stars
Ideas
Leaves from outside
A football
Briefcases
Cardboard boxes (moving)
Fall fashion mannequins
October
Halloween
Ideas
Candy wrappers
Signage: No Tricks, Just Treats
Orange merchandise displayed
Trick or treating lanterns
November
Thanksgiving
Football excitement
Family, togetherness
End of fall
Ideas
Signage: Giant grocery list with traditional thanksgiving foods, giant flight tickets
Suitcases
Travel gear
Neck pillow on mannequin
Ideas
Confetti, streamers
Tacky NYE hats, xmas hats, menorahs
Holiday party apparel on display
paper snowflakes
Budget
Jan $79
Feb $40
March $60
April $69
May $61
June $55
July $63
Aug $72
Sep $50
Oct $20
Nov $12
Dec $40
TOTAL = $621
By looking up the costs of items needed for display and taking into account repeated items I was able to create the budget.
(Signage not accounted for)

It's reasonable, and the owner of even the smallest independent boutique would be able to manage it.
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