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Current Issues Presentation

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ashley groleau

on 9 October 2012

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Transcript of Current Issues Presentation

Current Issues Presentation Examples of targeting and positioning strategies Segmentation Targeting Rolls Royce Differentiation Demographic Segmentation Concentrated (niche) marketing Product Generation Household Income (HHI) Segmentation Psychographic Segmentation Social Class Lifestyle Services Channels People Image Positioning Value Proposition More for More Spike TV Segmentation Demographic Segmentation Gender Targeting Undifferentiated (mass) marketing Differentiation Channels Image Positioning Value Proposition More for the Same
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