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Recruiting on Social

A look at social recruitment

Daniel Andrew

on 13 December 2012

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Transcript of Recruiting on Social

Recruiting on Social A look at recruitment
on social channels -49% of employed Americans are looking for a new job on social

-Undergraduates are 3 times more likely to use Facebook than LinkedIn for finding an internship.

-79% of job/internship seekers are comfortable with recruiters reaching out via social channels.

- 23% of job seekers have been asked for social media profile info during a job interview - Aberdeen Research found 54% of organizations are adopting video for recruiting

- Employers using recruiting videos received a 34% greater application rate

-Companies can record interviews to accommodate for busy schedules. Recorded interviews also allow recruiters to share and review candidates more than once.

-Live interviews using Skype or Google+ help drastically avoid travel cost and scheduling conflicts. Companies on Social

A survey by Ventanta Research found that 93% of surveyed organizations are already actively using social to recruit.

Brands that integrate their Applicant Tracking System with social strategies have seen referrals grow from 35 to 67%

-55% of companies plan to invest more into social

-43% of recruiters who use social saw an increase in candidate quality. Social is Only One Aspect Candidates use an average of five sources during their job search

-Job Boards
-Company Career Sites
-Social Media
-Search Engines
-Peer Networks

Sites like Indeed.com exist to minimize the strain of job searching by providing a simple design with less hassle.

LunchMeet is an app that helps professionals meet in person. Users sign up via their LinkedIn and can seek out professionals to network with. Definition Recruit Via Social The Role of Video "It is a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms." - Referral source on social

- Facebook's use of user data

- LinkedIn's battle against Facebook Job seekers are realizing the power in leveraging the Internet to get ahead. social media connections are now being made for business networking . Who is on social? Applicants can begin building relationships using social tools like:
Monster http://mashable.com/2012/05/13/social-recruiting-technology/ Source: http://mashable.com/2012/09/29/job-descriptions-viral/ When job seekers don't know anyone at the company, there is still hope, thanks to sites like Glassdoor. These sites offer them a view of the inside before applying.

Brand perception and the business culture are now more important to recruiters seeking talent. Applicants are now able to extensively research the company before applying to see if they will be a good fit. Companies, just as applicants, are "always on" in the job search. Glassdoor is a database of anonymously posted information about salaries, interviews, and jobs. You can search by region, position, or even by a specific company.

*The site is always growing because Users must post their own info to get full access to salaries and reviews. -Robin Richards, CEO of CareerArc, TweetMyJobs, and Internship.com http://www.foxbusiness.com/personal-finance/2011/05/23/social-recruiting-new-way-job/#ixzz1oYZukoBE http://money.usnews.com/money/blogs/outside-voices-careers/2012/08/17/how-a-good-video-resume-leads-to-a-good-job http://web.jobvite.com/2012-social-recruiting-survey.html Job Seekers are Everywhere 88% of job seekers have at least one social networking profile.

85% are on Facebook
44% are on LinkedIn
51% are on Twitter

1 in 6 job seekers credit social media with their current job. 32% of the credit goes to an internet job board http://web.jobvite.com/rs/jobvite/images/Jobvite_JobSeeker_FINAL_2012.pdf?mkt_tok=3RkMMJWWfF9wsRokvajMZKXonjHpfsX87%2B0oWqOzlMI%2F0ER3fOvrPUfGjI4CScNqI%2FqLAzICFpZo2FFSFeKDdZRF Despite the growing numbers of applicants on social media, the adage may still be true.

41% of applicants found their best job from friends or family.

Only 15% came from Facebook and 8% from Twitter. It is about who you know! Further Research
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